Tech details: the ad on the "right rail" rotates among a variety of sponsors, from "Tips for a Tiny Belly" to other Internet standbys. But every third or fourth click it serves up a mother-and-son feature like the one above. Here's another from the same campaign, showing more of the page:
No larger point other than the ongoing perils of the journalism business. You can click the item yourself and see which ad you're served up. And to save you the trouble if you're tempted to write in: No, I am most definitely not making light of the offense described.
James Fallows is a staff writer for The Atlantic and has written for the magazine since the late 1970s. He has reported extensively from outside the United States and once worked as President Carter's chief speechwriter. He and his wife, Deborah Fallows, are the authors of the 2018 book Our Towns: A 100,000-Mile Journey Into the Heart of America, which was a national best seller and is the basis of a forthcoming HBO documentary.