Tech details: the ad on the "right rail" rotates among a variety of sponsors, from "Tips for a Tiny Belly" to other Internet standbys. But every third or fourth click it serves up a mother-and-son feature like the one above. Here's another from the same campaign, showing more of the page:
No larger point other than the ongoing perils of the journalism business. You can click the item yourself and see which ad you're served up. And to save you the trouble if you're tempted to write in: No, I am most definitely not making light of the offense described.