From Amazon to Apple, from Starbucks to upscale hotel chains, brands are making claims not just about what people should buy, but about what people should be.
Does everyone get something out of the $200,000 gift bags given out at the Oscars each year? Totes.
Behold, commercials that satirize the idea that love—and women—can be bought.
From vending machines to coffee sleeves, a number of projects around the world are using guerrilla marketing tactics to promote reading.
Why so many modern commercials are referencing Marie Antoinette and the Reign of Terror
Better-informed consumers are ditching the bowls of sugar that were once a triumph of 20th-century marketing.
American campaigns embraced the spirit of 1976, stressing the virtues of candidates to a nation weary of war and Watergate.
A week's trove of stories on creating ads, judging ads, shopping with our smartphones, and understanding the surprising marketing motives in the entertainment industry
Having lost the argument that women are incompetent, American advertising has settled on the argument that women are attractive
A movie is a message designed to capture, hold, and focus attention on franchises on which studios earn almost all of their profits. Does that sounds like an ad to you?
Do ads with facts work better than ads that appeal through emotion and aspiration?
Advertising is about attracting, holding, and focusing attention. And nothing gets our attention like a funny TV spot. But funny is a double-edged sword.
Plus: your cell phone as your multi-tool shopping companion
Banks, restaurants, and retailers of all kinds have a plan to sell you everything from your next meal to your next mortgage, all from the comfort of your cell phone.
Alfred Sloan's two marketing principles -- "a car for every purse or purpose" and "dynamic obsolescence" -- have helped make the iPhone possible
Why dads give in too easily at grocery stores, why recessions lead to messy aisles, and why Whole Foods should be more like CVS.
The author of the international best-seller Super Sad True Love Story explains his dystopian take on a future with smart advertising and dumb people
"If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. Therein lies the pickle."
Going inside one of the most famously salacious TV ad campaigns of the last decade to learn how it's possible to sell too well.
Introducing a week-long Atlantic take on the science of shopping, the secrets of marketing and the future of advertising.