For American Adele fans, there haven’t been many opportunities to see the star live on stage: She cancelled most of a 2011 tour due to a vocal cord hemorrhage and hasn’t toured the states since. So Adele’s announcement of a 2016 North American tour provoked a bit of excitement. But things have not gone as fans hoped: Tickets went on sale Thursday morning, but unfortunately for the thousands of people who were repeatedly refreshing their browsers, tickets sold out within minutes on Stubhub, there were longer-than-usual wait times on Ticketmaster, and the singer’s website blocked many purchases. Later that day, Adele.com listed all shows as sold out.
Fans took to Twitter to complain, sometimes cleverly aping Adele lyrics in the process:
Hello from the ticket lineee. I must have tried 639947 times. To tell you, I WANT #adeletickets. 🙈— Alyssa Noll (@the_alyssa_noll) December 17, 2015
While it’s not uncommon for these inconveniences to happen when a ton of people are competing for limited quantities, in this case Adele is leveraging her popularity to go after the live-event industry’s scourge: scalpers. Adele has partnered with Songkick, a website that specializes in selling and managing tickets sold through an artist’s website, to sell 235,000 tickets to legitimate fans and to block approximately 53,000 sales to those who were determined “known or likely” scalpers (possibly determined by the quantity of tickets people were trying to buy). As a result of Songkick’s efforts, more Adele fans were able to buy their tickets at normal prices instead of the exorbitant fees scalpers (or “touts” as British people call them) charge.