On Wednesday, the dating app Tinder announced that it will be implementing the feature that’s most often requested by its users: adding information on job and education to profiles. On its blog, Tinder, which logs 1.6 billion profile views per day, said that this would allow users to make “more informed choices” when deciding which way to swipe.
Sean Rad, the CEO of Tinder, told Business Insider that violating dating’s “natural” circumstances had gotten too gimmicky; letting users include their professional and educational background was a move to make the app more closely resemble how people meet in real life. Tinder seems to be sending the message that it would like to be less of a hookup-coordinating app—in which LinkedIn-style details are much less relevant—than a matchmaking app. In fact, Tinder has played up the fact that swiping right can lead to marriage, and has taken credit for at least 1,000 engagements.
It’s too bad that Tinder is going the way of traditional dating—because if meeting people in real life is so great, why would anyone be using a dating app in the first place? Part of the appeal of Tinder is that it subtracts most personal details from the mating equation, leaving users to exercise their snap judgment in evaluating a curated parade of photos. Including professional and educational background makes Tinder more like traditional meet-ups, in which people tend to, whether they know it or not, encounter and pair off with people from similar economic backgrounds.