Considering the Many Punny Headline Options for’s Impending IPO

Editor’s Note: This article previously appeared in a different format as part of The Atlantic’s Notes section, retired in 2021.

The Match Group—parent company of dating brands Match, OkCupid and Tinder—has announced that it’s preparing for an initial public offering and expecting a big, billion-dollars valuation. The company is also going on a roadshow to court potential investors.

Headlines for the Match IPO story today have been staying on the classy pun-less side (except for this one). It seems that editors felt that the hed/dek pun possibilities of this IPO is not worth exploring. We, here at The Atlantic, beg to differ. (Thanks to David, Megan, and Krishnadev for their contributions.)

OkCupid and Tinder Are Looking for the Perfect IPO
A match made on Wall Street.
Hooking Up With Wall Street
It’s an app looking for that.
Swipe Right for a $3.6 Billion IPO
Swipe left for anything less.
Area Dating App Ready to Settle Down, Get Serious
And perhaps raise its own little baby apps.
Match Is No Longer Exclusive With IAC, Looking for Wall Street
A press release says they’re talking.
For the Match IPO, It's All About the Algorithm
It’s the best way to use behavior for romance and profit.
It’s Time to DTR with Wall Street
“Do you want to invest, or not?”
How to Make Your Profile Perfect for an IPO
Show just how attractive this platform is (for advertisers).
Dating App Is Looking For Those Who Value It
Is Wall Street ready to put its money where its heart is?
Readers, send us your punny Match IPO hed/deks to and we’ll post the best ones. Update from a reader:

The IPO is the perfect opportunity for the press to push the headline envelope into new territory—emojis.
Match ❤️s Wall Street
Match 😉s at Wall Street

Here is one in the more traditional format: “Match Group Looking for Investors That Are Down to Fund”

Another reader was on the same page: “Match Group is DTF: Down to Fundraise in Upcoming IPO.” Another goes metaphorical: “Online meat market moves from ground beef to filet mignon.”