On Tuesday, the online coupon company Groupon announced that it would be cutting over 1,000 jobs—a little less than a tenth of its workforce.
Rich Williams, Groupon’s COO, said in a statement that the layoffs would be primarily be in the company’s “Deal Factory” and customer-service departments. He also noted in his post that Groupon’s returns aren’t doing so well in a number of countries, and that Groupon will be exiting Greece, Turkey, Morocco, Panama, The Philippines, Puerto Rico, Taiwan, Thailand and Uruguay. Groupon will still be operation in over 30 countries.
The daily-deal revolution that Groupon started seems to be winding down. Groupon began in 2008 in Chicago, and it is one of the original Internet “unicorns”—a startup that has received a valuation of $1 billion or more. The company grew an online-coupon juggernaut extremely quickly: By 2010, the company reported $500 million in revenue. That same year, Groupon brushed off a $6 billion buyout offer from Google and in 2011 it was valued at nearly $13 billion.
But the bad news came in 2012: As sales lagged, investors started dropping the company’s stock. Share prices plunged, and critics weren’t shy in calling the company “overhyped and overfunded.” Things seemed to look slightly better in 2013 for Groupon as its North American sales grew, but by 2014 its losses were too big to ignore. According to SEC filings reported on by Ars Technica, the company lost $820 million between 2009 and 2013. (It has also been caught in more than a few instances of shady accounting.)