That 6S Though

Editor’s Note: This article previously appeared in a different format as part of The Atlantic’s Notes section, retired in 2021.

Two weeks ago, I wrote that despite lukewarm critical reaction to Apple’s new iPhone 6S, the smartphone was again expected to break the opening weekend sales record. This morning, Apple reported that global data for 6S pre-orders were beating even the company’s own forecasts, and this weekend enthusiastic crowds in 12 countries—this time including China, which was not part of last year’s iPhone 6 launch due to a delay from Chinese regulators—bought more than 13 million iPhones.

Investors are watching closely, as they’ve been skeptical that Apple can match its 2014 iPhone 6 launch that gave Apple its best quarter in corporate history—when the company posted nearly $75 billion in sales with $18 billion in profit for the last quarter of 2014.

The iPhone 6S will be available in more than 30 countries starting October 9.