On July 20, Hillary Clinton conducted a Q&A session on Facebook, and Facebook staffer Libby Brittain posed an unusual Q to her:
“Every morning, as my boyfriend zips out the door and I spend 30+ minutes getting ready, I wonder about how the ‘hair-and-makeup tax’ affects other women—especially ones I admire in high-pressure, public-facing jobs,” Brittain wrote. “I know these questions can seem fluffy, but as a young professional woman, I’d genuinely love to hear about how you manage getting ready each morning (especially during your time traveling as Secretary of State and now on the campaign trail) while staying focused on the ‘real’ work ahead of you that day.”
“Amen, sister,” Clinton responded, because she’s relatable. “You’re preaching to the choir. It’s a daily challenge. I do the best I can—and as you may have noticed, some days are better than others!”
It’s too bad Clinton punted. The “makeup tax” Brittain mentioned is very real. Women invest time and money into doing their makeup because it impacts their relationships and their paychecks. And while both genders tend to buy haircuts, shaving cream, and moisturizer, the price of makeup is something men never have to worry about.
The cosmetics industry makes $60 billion each year. The personal-finance site Mint claims the average woman will spend $15,000 on the stuff in her lifetime. It also costs time. My weekday morning makeup routine takes 10 minutes. That’s roughly an hour per week, or two full days per year. Last year, the Today show pegged this number even higher, at two weeks per year per woman.