Yesterday evening, Pabst Brewing Company, maker of the all-American favorite beer Pabst Blue Ribbon, announced that they were purchased by Oasis Beverages —the "leading independent brewer in Russia."
They command 12 percent of the Russian beer market with production facilities in Ukraine, Kazakhstan and Belarus. Eugene Kashper is the mastermind behind Oasis, a Columbia University-educated business man with over twenty years experience in the beer industry. For a Russian-based company, Kashper was particularly enthusiastic over how American PBR is.
He said, "Pabst Blue Ribbon is the quintessential American brand – it represents individualism, egalitarianism, and freedom of expression – all the things that make this country great. The opportunity to work with the company’s treasure trove of iconic brands, some of which I started my career selling, is a dream come true." Kashper will now serve as the CEO of Pabst Brewing Company, but is planning on keeping its headquarters in Los Angeles.
Kashper is no stranger to bringing foreign beverages into the Eastern European market. Oasis Beverages has import rights to these products:
They also have official license production setup for these drinks:
And here's what they now own:
The deal is estimated to have cost between $700 and $750 million. TSG Consumer Partners acquired a minority stake in the deal.
This article is from the archive of our partner The Wire.
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