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The NFL continues to successfully alienate just about, well, everyone. Today, a source told CBS Sports that mega company (and mega sponsor) Procter & Gamble is allegedly planning to abandon the NFL Breast Cancer Awareness campaign due to the unpleasantries surrounding the league.

Crest (owned by P&G) was a main part of the Breast Cancer Awareness Month. They were planning a "significant, league-wide initiative" which included making players from every NFL team official "ambassadors" of BCA. (Complete with pink, Crest sponsored mouth guards and a flurry of social media activity.)

Though P&G no longer wants to take part in the campaign, they will still donate the funds they set assigned for research as planned.

Since 2009, the NFL has dedicated a month each season to supporting awareness for the disease, in which they make everything from the stadiums signs to jerseys to shoes in a shade of pink. The campaign has been criticized as a money-making operation for the league, which has donated only $4.5 million to breast cancer research since that time. (The NFL brings in about $9 billion a year in revenue.) Since 2009, the NFL has earned roughly $45 billion, so that's .0001 of their revenue going to the cause they spent a collective five months promoting. As for all that pink merch they sell, only eight percent of the money fans spend on it ends up going to breast cancer research.

This article is from the archive of our partner The Wire.

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