This evening, Radisson became the first sponsor to break an NFL sponsorship deal amid the controversy over the league's domestic violence cases. Hotel chain Radisson was a sponsor for the Minnesota Vikings, for whom scandal ridden running back Adrian Peterson plays. This weekend, Peterson was indicted on child abuse charges and this evening, news broke of another child abuse incident from 2013 for which he was not charged.
Earlier today, Vikings general manager Rick Spielman gave a press conference to announce that Peterson would play in next Sunday's game against the Saints. He did so in front of a banner with Radisson's logo prominently displayed on it, while saying "We feel strongly as an organization this is disciplining a child," but it would be up to the courts to decide if Peterson went too far.
Radisson, clearly, did not endorse this. Shortly thereafter, they issued this statement:
Radisson takes this matter very seriously particularly in light of our long-standing commitment to the protection of children. We are closely following the situation and effective immediately, Radisson is suspending its limited sponsorship of the Minnesota Vikings while we evaluate the facts and circumstances.
Radisson is the first company to take a stance on the abuse issue by pulling out of an NFL team sponsorship. (Peterson and Ray Rice have both lost individual sponsorships this week.) The Vikings and NFL have not commented on this matter.