Super Duper Cooler Becomes the Most Successful Kickstarter Ever

The "Coolest" cooler has outraised even some of the fanciest crowdsourced gadgets.

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Move over, smart watches and major motion pictures — the newest champion of crowdsourced Kickstarter funding is the Coolest Cooler, the hi-tech cooler with cooler than cool (ice cold, if you will) features like a built-in blender, a waterproof Bluetooth speaker, a USB charger, an LED lid light, and a bottle opener.

The Kickstarter campaign for Coolest still has two days to go, but it's already soaked up a whopping $11 million in funding from more than 52,000 backers. That's a whole million more than the previous winner, the Pebble smartwatch, which raised $10.3 million on the crowdfunding site.

Even cooler? The Cooler's creator, Ryan Grepper of Portland, Ore., only asked for $50,000 as his funding goal. Grepper had attempted a campaign in November 2013 that never reached the $125,000 he set, making his confidence "pretty low" going into a new round, he told CNN.

"I'm so overjoyed," he added. "I was overjoyed at day two — I'm so grateful for everyone coming on board."

Of course, the Coolest Cooler will still face some challenges once Grepper actually starts selling the product. Breaking the ice with the non-Kickstarter world is difficult (Kickstarter users tend to have particular tastes), and soaring expectations and lack of brand recognition could lead a Kickstarter success to ultimate failure on the open market.

On the other hand, Coolest Cooler's broad appeal (it's not just for techies, like the Pebble smartwatch) could mean wild success among picnickers and beachgoers everywhere.

This article is from the archive of our partner The Wire.