Today, Mattel launched the career of Entrepreneur Barbie, a perfectly coiffed, pink-clad, still impossibly-proportioned doll who is somehow supposed to help fuel the corporate ambition of little girls.
The doll, who was announced months ago but hits shelves today, comes with a smartphone and a tablet and her own team of ten Chief Inspirational Officers — real-life female executives who have collaborated with Mattel on the new doll. The CIOs include the likes of Girls Who Code founder Reshma Saujani, Rent the Runway founders Jennifer Hyman and Jenny Fleiss, and others.
Entrepreneurial Barbie is so entrepreneurial, she's got her own hashtags, Twitter chats, and a power lunch scheduled for her first day on the job:
Barbie, who is 55-years-old, has held 150 jobs altogether, many of them much more exciting than "entrepreneur." She's been an ocean treasure explorer, arctic rescuer, computer engineer, and the president, so her resumé is pretty impressive already. But Mattel picked "entrepreneur" for their "I Can Be" line of dolls so the doll can stay current. Company spokeswoman Michelle Chidoni said that "we always try to make career Barbie a reflection of the times. Women entrepreneurs are more prevalent now and they're growing in number. [It's] a great way to encourage girls to also learn about this role."