The maker of Palcohol, the controversial powdered alcohol mix, has some things to say about the criticisms his product has received from the media and lawmakers. In a PSA-style YouTube video (post around 2:00 a.m. this morning), Mark Phillips sheds some light on his peculiar new product and how he hopes
The video is predominantly a reaction to Senator Chuck Schumer's request that the FDA ban Palcohol right away: "I'm calling on the Food and Drug Administration to immediately step in, investigate Palcohol based on its obvious health risks and prohibit this ludicrous product from going to market.” Schumer also calls the product "absurd" and "scary", saying it is “the Kool-Aid of teenage binge drinking."
Phillips say Schumer is "completely ignorant about the truth of Palcohol, and as a result his letter to the FDA and press conference were so riddled with inaccuracies and irresponsible statements, I had to set the record straight.”
So here's how Phillips set the record straight:
The package Palcohol comes in is comparable to a Capri Sun bag, a foil style packet, six-inches tall, four-inches wide, with a two inch gusset so it can be stood up. Phillips designed the bag "so it becomes the glass." After adding five ounces of water to the bag, you zip it shut and shake it for about thirty seconds. If the water is cold, you shake the packet longer to fully dissolve the powder. If you don't finish your "perfect and so much fun" bag of liquor in one sitting, you can zip it closed and save it for later. Fantastic, a built in to-go cup.