In order to sell more scotch, Johnnie Walker is now running an ad in China that features a computer-generated Bruce Lee shilling for the booze brand. Not only is Johnnie Walker CGI-ing one of the most revered Chinese-American icons in history, they are shamelessly using a spokesman who never drank.
Here's the ad which, is currently airing in China:
The ad is stunning in the way that video games these days are—it's pretty to look at (it sort of reminds me of some of the scenes in Skyfall), and there are moments where Lee almost looks like a human being.
"Water, it’s like instincts. Shapeless, formless, fluid," CG-Lee says, almost making you forget that he's shilling for scotch. We say almost because, well, there's this lasting image at the very end:
"Do you have the guts to follow your gut? Do you have the courage who express who you are? Be water, my friend. Because someday you’ll be more than a success. You’ll be a game changer," virtual Lee says before the image turns to that bottle, instilling the idea that in order to be like Lee, you'll want to drink very expensive bottles of Johnnie Walker.
The thing is, while real-life Lee might agree with computer Lee on things like following gut instincts and affecting change, he didn't need Johnnie Walker to do that. In fact, he didn't drink at all. And that inconsistency "has sparked ire among fans, who argue that Mr. Lee was a teetotaler and abstained from drinking alcohol for most of his life," explains The Wall Street Journal's Jason Chow.