The social media sphere is an increasingly noisy place, especially for brands. But hiding somewhere in the static are strong signals from companies reaching their customers in innovative ways. The Social Business Index from Dachis Group provides a (free) real-time ranking of more than 30,000 global brands based on their social performance. Every week we're taking a tally of who's getting heard, what they're saying, and why it matters.
The Top 20 looks to be stable, with no giant shifts this week. But we did notice Zynga with a one-spot jump despite the news that they severely overpaid for Draw Something. But that jump into the top four may have something to do with a lack of momentum by NBC as we've now fully recovered from the Olympics and are tuning into NBC with a lot less frequency. Here's what's going on outside the top 20:
The big story of GameStop's 12-spot jump is well, a lot of really awesome video games have just been released. And GameStop has been the place to get them. "While it doesn’t appear the brand has any high-dollar social campaigns happening at the moment, they are cross-promoting a few video games (e.g. Call of Duty: Black Ops II, Halo 4, FIFA 13) and consoles (e.g. Wii U) on their Facebook and Google+ sites," the Dachis Group's Joe Pinaire told us. Just for reference, GameStop has close to 5 million fans on Facebook. And as Pinaire notes, they might have not even tapped into their full potential (and that involves getting into Google +). "We’re happy to see GameStop leveraging multiple channels to engage their heavy tech customer base, but must note that their copy-and-paste content strategy could be evolved to capture more value from their social fans" Pinaire told us. "Still, it does seem that they’ve struck a chord with their audience using Google+ and next we’ll be looking forward to the brand evolving their current content strategy to cater to each platform’s unique audience and capabilities."