The social media sphere is an increasingly noisy place, especially for brands. But hiding somewhere in the static are strong signals from companies reaching their customers in innovative ways. The Social Business Index from the Dachis Group provides a (free) real-time ranking of more than 30,000 global brands based on their social performance. Every week we're taking a tally of who's getting heard, what they're saying, and why it matters.
It was a pretty quiet in the top 20 this week. There weren't any huge drops, or rises. To be honest, we were expecting the NFL to be rise a bit more, considering they're well into their season . Here's are this week's top movers:
Cisco's rise may be due to its chief technology officer, who might have one of the coolest names on the planet. Her name is Padmasree Warrior, and as the Dachis Group points out, she has some 1.4 million followers. Over the past couple of weeks, Warrior has been engaging her audience and tweeting things like her take on debates, the space sky diver and whatnot—a deviation from what she normally uses Twitter for (product launches, Cisco stuff). "Not every brand feels comfortable having executives tweeting on sensitive topics like this, but clearly Ms. Warrior is an opinionated and thoughtful social participant with a loyal Twitter audience," Kotlyar told us. "On the whole, executive engagement has become less of a fixation of brand marketers and PR professionals over the last few years, but clearly they remain powerful voices capable of creating significant brand affinity when they participate in social correctly," he added.