The social media sphere is an increasingly noisy place, especially for brands. But hiding somewhere in the static are strong signals from companies reaching their customers in innovative ways. The Social Business Index from Dachis Group provides a (free) real-time ranking of more than 30,000 global brands based on their social performance. Every week we're taking a tally of who's getting heard, what they're saying, and why it matters.
The top half of our Top 20 has stayed the same, but it looks like we have a party crasher in the form of Unilever--the company that brings us things like Dove soap, vaseline, and Ben and Jerry's. The NFL has surprisingly stayed still even though its season has gotten underway, while it seems like EA couldn't hold onto that Madden momentum. Here's how things look outside of the Top 20:
Let's make this simple: Limited owns Victoria Secret, which helped boost the company closer to the Top 20. What's not as easy to explain is how Victoria's Secret did it. Nope, the Fashion Show isn't until November. And nope, as the Dachis Group's Cameron Marshad tells us, it wasn't due to Fashion Week or Fashion's Night Out. So what gives? Well, it all boils down to giving people a choice. "Victoria’s Secret has posted a number of photos showing two items they sell, asking the viewer: 'This Or That?', with links to each item shown. These posts garner between 20k and 70k Likes, as well as 1k to 5k shares," says Marshad. And just in case you were thinking it, the "this or that" don't always feature models in underwear.