Color raised 82 times more money than Instagram. Why did it lose so badly?
It was supposed to be a Facebook killer. Mobile, social, and photos? Those are the kind of trends that drive cool billion-dollar valuations. In other words, the kind of trends that get venture capitalists to hand over blank checks. Okay, not exactly blank. But close enough. For the startup Color, it was $41 million, a record-setting pre-launch figure -- and from blue blood firms Sequoia and Bain Capital, no less. It was a perfect storm of hype.
And then they actually released their app.
There's a tension inherent to most startups. You're usually building something that doesn't already exist, and that people don't already know they want -- and then you have to iterate on what they tell you they want. To translate that into business jargon, you have to PIVOT. It's a messy, exciting process -- and a messy, exciting process that's best done in the dark. It's hard enough to make something that some people like. It's even harder to iterate and make something that some more people like. Just look at Instagram.
Before it became the go-to destination for rich kids to post photos of themselves, Instagram was not Instagram -- it was Burbn. What was Burbn? Good question. It was a location-based service kind of like Foursquare and Twitter. But there was a small problem. People didn't want it. But people did want to share photos -- that part of Burbn was taking off. So founder Kevin Systrom PIVOTED and Instagram was born.
Of course, it's not as if Systrom got a billion dollars from Facebook the next day. It just seems that way. Instagram had plenty of competitors, even ones that let you add filters to photos -- remember Hipstamatic? -- that it had to beat out. And it did, by taking what its competitors did and making it a little simpler and a lot more social. It helped that Systrom (and later co-founder Mike Krieger) started in stealth mode, figured out which parts of their intuitions were correct, built and tested their new app in private, and then launched. It was the right product, in the right market, at the right time. Which brings us to Color.
It's hard to do much in private when you raise $41 million before doing anything else. The good news is that kind of raise buys you gobs of attention -- and startups certainly need attention. The bad news is that that kind of raise buys you gobs of attention -- maybe before you're ready for it. Color definitely wasn't ready for it. When they actually did launch, nobody could figure out how to use their app, or even why they'd want to. (It had a two-star rating on iTunes). Rather than connecting you with people you knew or people you thought were interesting -- like Instagram -- Color connected you with people around you. It's an interesting idea -- the kind of interesting idea that might get you venture funding! -- but not the kind of interesting idea that people wanted. At least not now. That wouldn't have been such a problem if its user interface wasn't quite so indecipherable. It was. Users came, they saw, and they didn't come back. Color was stuck in what Y Combinator's Paul Graham calls the Trough of Sorrow -- and it was especially sorrowful because so many people had already written them off.
So Color pivoted. Well, not quite. There's a very fine line between "pivoting" and "flailing". The former is when you take the part of your business that is working, and focus on that. Think Instagram. The latter is when nothing about your business is working, and you frantically grasp for something new. That was Color. Less than three months after its launch, Color decided it might scrap the whole photo-sharing thing. Or it might not. In either case, CEO and founder Bill Nguyen -- who had just fired his co-founder -- told the New York Times he had a bold, new, grandiose plan:
Mr. Nguyen outlined an ambitious plan to compete with Apple, Google and Facebook by tying together group messaging, recommendations and local search, all while making money through advertising. He plans to build applications that will use data from Facebook to create temporary social networks, say at a conference or sporting event, to help users meet people who grew up in the same town or like the same band.
"It's literally going to turn your Facebook network from 500 people to 750 million people," Mr. Nguyen said.
Photos might not even be a part of Color in the future....
The only company Nguyen apparently didn't want to take on was the one that had just crushed him in mobile photo-sharing -- Instagram. I'll give you one guess how well this plan that substituted buzzwords for details turned out. Within six months, Color was pivoting again, this time into mobile video-sharing. In other words, Color went from trying to beat Instagram to trying to become the Instagram of video. It was quite a fall for Nguyen, who a year earlier had compared Instagram to "mice nuts." No, not like peanuts.
Still, obituaries for Color are a bit premature. But only just. They can certainly afford to flail pivot. Sure, they've burned through piles of cash -- Nguyen dropped $425,000 on the domain names color.com and colour.com -- but they still have piles of cash because they started out with such a huge pile of cash. That's how math works. Thanks to this looooong runway, Color has managed to reach a deal with Verizon over its video-sharing. Maybe Color will still end up making it. Or maybe not. This video explaining what Color is (now) and how to use it has a very sad 22 views as of pixel time. According to AppData, around 110,000 people use it every day. That's better than where they were back in March, but it's about two orders of magnitude below the big boys.
It turned out the hype was justified ... for Instagram. It was a Facebook killer, potentially. It took Facebook's killer app -- photo-sharing -- and created a new social graph around it from the post-PC web. In other words, big bucks. Facebook thought it enough of a threat to make a Godfather offer of $1 billion in stock and cash. (Which is admittedly worth quite a bit less now). Instagram was the perfect product in the perfect market at the perfect time. Color was ... not. It had bad execution, worse marketing, and a conceit that was at best ahead of its time. Its massive pre-launch raise didn't create those problems, but it did make them more likely. Color felt like it had to move quickly -- beta testing, what's that? -- and justify its big valuation with big talk. This was a company that Google tried to buy for $200 million before they even had a product! These massive expectations made its launch much higher stakes than if it been in stealth mode.
Although it's not as if the little-startup-that-could in our story was some kind of underdog. Instagram raised half a million in funding themselves, including from top firm Andreessen Horowitz. But staying in stealth mode let them do a lot of the dirty work of figuring out what people want without the inevitable missteps that occur getting dissected under the spotlight. That's not to say that Color would have succeeded with less money, but that having more money can make you think you can skip steps -- and you usually can't.
Stories of gray areas are exactly what more men need to hear.
The story of Aziz Ansari and “Grace” is playing out as a sort of Rorschach test.
One night in the lives of two young people with vintage cameras is crystallizing debate over an entire movement. Depending on how readers were primed to see the ink blot, it can be taken as evidence that the ongoing cultural audit is exactly on track—getting more granular in challenging unhealthy sex-related power dynamics—or that it has gone off the rails, and innocent men are now suffering, and we are collectively on the brink of a sex panic.
Since the story’s publication on Saturday (on the website Babe, without comment from Ansari, and attributed to a single anonymous source), some readers have seen justice in Ansari’s humiliation. Some said they would no longer support his work. They saw in this story yet another case of a man who persisted despite literal and implied cues that sex was not what a woman wanted.Some saw further proof that the problems are systemic, permeating even “normal” encounters.
The parents of teen internet celebrities get a crash course in a new kind of fame while trying to maintain boundaries for their newly rich and powerful children.
When then-14-year-old Jonas Bridges ran down the stairs of his Atlanta home shouting, “Dad, I’ve got 1,000 fans!” his father, Rob Bridges, hardly took notice. A few days later Jonas barreled into the living room again, saying, “Dad, I’ve got 3,000 fans now.” Again, his father brushed him off. Several days later, Jonas told his father, “I have 5,000 fans now and if I get to 10,000 I’ll get paid for it.” Finally, Rob Bridges turned to his wife and said, “Denise, what the hell is he talking about?”
What Jonas Bridges was trying to tell his father was that he was rapidly becoming famous on YouNow, a social video platform where he had begun hosting live-streams from his bedroom under the pseudonym “woahits_jonas.” Before his parents knew what was happening, Jonas had amassed an army of online fans for his vlogs and prank videos. Before they could grasp quite what his newfound fame meant, Jonas had begun raking in serious cash.
Allegations against the comedian are proof that women are angry, temporarily powerful—and very, very dangerous.
Sexual mores in the West have changed so rapidly over the past 100 years that by the time you reach 50, intimate accounts of commonplace sexual events of the young seem like science fiction: You understand the vocabulary and the sentence structure, but all of the events take place in outer space. You’re just too old.
This was my experience reading the account of one young woman’s alleged sexual encounter with Aziz Ansari, published by the website Babe this weekend. The world in which it constituted an episode of sexual assault was so far from my own two experiences of near date rape (which took place, respectively, during the Carter and Reagan administrations, roughly between the kidnapping of the Iran hostages and the start of the Falklands War) that I just couldn’t pick up the tune. But, like the recent New Yorker story “Cat Person”—about a soulless and disappointing hookup between two people who mostly knew each other through texts—the account has proved deeply resonant and meaningful to a great number of young women, who have responded in large numbers on social media, saying that it is frighteningly and infuriatingly similar to crushing experiences of their own. It is therefore worth reading and, in its way, is an important contribution to the present conversation.
Coates says he is "mystified as anybody else” over West's critique.
If there’s real beef between the Harvard philosopher Cornel West and The Atlantic’s Ta-Nehisi Coates, Coates says he doesn’t understand it. West is a vocal critic of Coates and his status as a public intellectual.
Coates addressed the controversy at a panel Tuesday hosted by The Atlantic, saying he remains confused why the feud started in the first place, and that he can’t seem to find a huge difference in the things West has spoken about and what Coates himself has written.
Coates spoke about the first time he saw Cornel West 20 years ago, and found it surreal to have that same person “write critical things about you when they have so clearly not read your work.”
“I am mystified as anybody else” about West’s argument, Coates said, adding that he hopes people read Race Matters, West’s groundbreaking 1993 book.
The president denies paying a porn actress not to speak about an alleged affair, but he’s often linked payments to confidentiality agreements in the past.
Breaking up is hard to do. A pile of money and some crack legal help can’t heal a broken heart, but they can go a long way to guaranteeing that whatever bad feelings emerge from the relationship don’t make it to the public. At various times in the past, Donald Trump has struck deals with women in his life, or formerly in his life, exchanging money for silence.
It’s not a perfect solution. Over the last week, a series of stories have focused on Trump’s 2006 interactions with Stephanie Clifford, an adult actress who performed under the nom de porn Stormy Daniels. Trump and Daniels reportedly met at a golf tournament in July 2006, more than a year after he married Melania, his third wife. At various points in the past, Daniels has given interviews to various outlets alleging that she had a sexual relationship with him.
A vision to protect those persecuted for non-religion
Lubna Yaseen was a student in Baghdad when death threats forced her into exile. Her crime was to think the unthinkable and question the unquestionable—to state, openly, that she was an atheist.
Growing up in Hillah, a city in central Iraq, she developed an independent mind at a young age. “My mother is an atheist intellectual person, and she brought up me and my siblings to think for ourselves and to be open to anything,” she told me. Yaseen was particularly concerned about her teachers’ attitudes toward women. “I always asked why girls should wear a hijab and boys are not obligated to do so,” she said. Why would “God” treat the two sexes differently? She quickly learned the dangers of expressing these views: Her teachers often threw her out of their classes, and sometimes beat her.
The mass death of 200,000 saiga provides a dark omen for what might happen to wildlife in a changing world.
It took just three weeks for two-thirds of all the world’s saiga to die. It took much longer to work out why.
The saiga is an endearing antelope, whose bulbous nose gives it the comedic air of a Dr. Seuss character. It typically wanders over large tracts of Central Asian grassland, but every spring, tens of thousands of them gather in the same place to give birth. These calving aggregations should be joyous events, but the gathering in May 2015 became something far more sinister when 200,000 saiga just dropped dead. They did so without warning, over a matter of days, in gathering sites spread across 65,000 square miles—an area the size of Florida. Whatever killed them was thorough and merciless: Across a vast area, every last saiga perished.
Entertainment glorifying or excusing predatory male behavior is everywhere—from songs about “blurred lines” to TV shows where rapists marry their victims.
Edward Cullen. Chuck Bass. Lloyd Dobler. Spike from Buffy the Vampire Slayer. That guy from Love Actually with the sign. The lead singers of emo bands with their brooding lyrics. Many of the romantic heroes that made me swoon in my youth followed a pattern and, like a Magic Eye picture, only with a little distance did the shape of it pop out to me. All of these characters in some way crossed, or at least blurred, the lines of consent, aggressively pursuing women with little or no regard for their desires. But these characters’ actions, and those of countless other leading men across the pop-culture landscape, were more likely to be portrayed as charming than scary.
Romance often involves a bit of pursuit—someone has to make a move, after all. And there’s certainly a spectrum of pursuit: Sometimes supposedly romantic gestures in pop culture veer toward the horrendous or illegal; sometimes they’re just a bit creepy or overzealous. But revisiting some of these fictional love stories can leave one with the understanding that intrusive attention is proof of men’s passion, and something women should welcome. In a number of cases, male characters who were acknowledged to have gone too far—by, for example, actually forcing themselves on women—were quickly forgiven, or their actions compartmentalized and forgotten.
A viral story highlights the lingering difference between the language—and the practice—of consent.
It was true that everything did seem okay to me, so when I heard that it was not the case for her, I was surprised and concerned. I took her words to heart and responded privately after taking the time to process what she had said.
I continue to support the movement that is happening in our culture. It is necessary and long overdue.
That was Aziz Ansari, responding to a story that was published about him over the weekend, a story that doubled for many readers as an allegation not of criminal sexual misconduct, but of misbehavior of a more subtle strain: aggression. Entitlement. Excessive persistence. His statement, accordingly—not an apology but not, either, a denial—occupies that strange and viscous space between defiance and regret. I was surprised and concerned. I took her words to heart.
For the GOP to stick it to Democrats, it's going to have to stick together first.
Updated on January 17 at 3:45 p.m. ET
If ever there was a moment when House Republicans could use some much-needed party unity, this is it.
The federal government is on the brink of shutting down Friday at midnight, and the GOP wants, first, to keep it open, and second, to blame Democrats if it can’t. But both of those goals depend on Speaker Paul Ryan wrangling 216 of his 238 members to vote for a temporary spending bill that one top conservative likened to “a crap sandwich with moldy bread.”
GOP leaders unveiled their latest stopgap proposal on Tuesday night and are eyeing a vote on Thursday. It would keep the government running for about another month, and includes sweeteners for each party. To entice Democrats angry over the lack of a deal on immigration, the bill would enact a long-awaited six-year reauthorization of the Children’s Health Insurance Program. To win over conservatives, Republicans have attached—what else?—tax cuts: The continuing resolution would delay the enactment of several taxes included in the Affordable Care Act, such as those on medical devices, high-end insurance plans, and health insurers.