The social media sphere is an increasingly noisy place, especially for brands. But hiding somewhere in the static are strong signals from companies reaching their customers in innovative ways. The Social Business Index from Dachis Group provides a (free) real-time ranking of more than 30,000 global brands based on their social performance. Every week we're taking a tally of who's getting heard, what they're saying, and why it matters.
Welcome back, Facebook! It's been a while since the social media giant has been in the top 20 and it looks like they've just squeezed onto the list by tying for the last spot. These rankings don't account for their recent flop though, so we'll see if they're able to hang on come next week. Another company to keep an eye on is NBC who has finished riding the Olympics momentum. Let's look at some movers outside of the top 20:
Mozilla knows its memes, and it can thank them for its boost in the rankings this week. "The star of the show this past week was a play on the famous internet meme 'Good Guy Greg' featuring the browser as 'Good Guy Firefox'," Dachis's Brian Kotlyar told us. Does this make Google Chrome the Scumbag Steve of Web browsers? Is this totally going over your head? Okay, well long-story short, Mozilla's internet fluency paid off in the social media world where stuff like Good Guy Firefox got close to 16,000 likes on Facebook.
"Most Monster Beverage fans don’t just 'Like' the energy drink. They love it." Dachis's Ahmed Khamash told us. And that's nice and all, but when it comes to social media: Twitter, Facebook, LinkedIn--like is plenty good enough. That's the case with Monster. "One milestone in particular vaulted Monster up the Index this week - they passed the 18,000,000 fan mark. The announcement yielded nearly 35,000 likes thousands and hundreds of shares," said Khamash. What also helps, it seems, is having an energetic fan base.
Harley Davidson is a historic brand, and they've done as good a job as anyone in parlaying that tradition into social media momentum. Dachis' Allison Squires describes exactly how they turned one epic bike rally into a social media event:
Two weeks ago, fans flocked to South Dakota for Sturgis, one of the largest bike rallies of the year, and Harley-Davidson fans who were unable to go to the rally looked to Facebook for pics and updates on followed the #epicsturgis hashtag on Twitter. In honor of the rally, the Facebook "photo of the day" was of Sturgis, with thousands of bikers lined up in the streets. The post received an overwhelming 23k shares, and over 93 thousand likes, similar to the most chrome-decorated bike post with 25 thousand shares and 89 thousand likes.
Methodology: A project of the Dachis Group, a social business professional services group, the Social Business Index analyzes the conversations on social platforms such as Twitter, Facebook, YouTube, and others. The index, which currently covers approximately 25,0000 companies and 27,000 brands, detects behaviors and activities exhibited by these companies and analyzes their execution and effectiveness at driving outcomes such as brand awareness, brand love, mind share, and advocacy. The Atlantic Wire takes a snapshot of the rankings at the end of the day on Sundays.
This article is from the archive of our partner The Wire.
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