The social media sphere is an increasingly noisy place, especially for brands. But hiding somewhere in the static are strong signals from companies reaching their customers in innovative ways. The Social Business Index from Dachis Group provides a (free) real-time ranking of more than 30,000 global brands based on their social performance. Every week we're taking a tally of who's getting heard, what they're saying, and why it matters.
Oh, how the mighty Facebook has fallen. They were doing so well, but it looks like the ironic social media fallout over the premier social media company has begun. The other big mover here seems to be Time Warner, which took advantage of Zuckerberg's IPO flop. Let's take a look at things outside the top 20:
There are companies you expect to benefit from a summer vacation bump. Carnival would be one of them (amusement parks, beer, and beach things would probably round out our top guesses). The cruise company took advantage of this and actually introduced a new flagship ship: the Carnival Breeze. The Dachis Group's Charles Lim explains:
Carnival was not shy about talking about the Breeze, as a full 16 of 17 posts during the past week on their Carnival Cruise Lines Facebook page comprised of content related to the launch of the Breeze. This contributed to a 5 point increase in their Social Business Index ranking, surging to 95 overall.
Who knew people get excited about ships? (We fully acknowledge that those boat aficionados are probably saying the same thing about wonks who care about social media reach.)