The social media sphere is an increasingly noisy place, especially for brands. But hiding somewhere in the static are strong signals from companies reaching their customers in innovative ways. The Social Business Index from Dachis Group provides a (free) real-time ranking of more than 30,000 global brands based on their social performance. Every week we're taking a tally of who's getting heard, what they're saying, and why it matters.
After a volatile couple of weeks, it looks like our top 20 has settled. Despite the release of Brave, Disney couldn't take the top spot while it looks like the NFL are our biggest movers. We'll be interested to see if Procter & Gamble continues to move up, since they're so involved with the Olympics. And here's what's happening outside the top 20:
People getting excited about beer in the summer? You don't say. But social media is a bit more complicated than the Instagramming of you and your friends on your rooftop or the wall posts about that epic barbecue. Anheuser-Busch, as the Dachis group's Cameron Marshad explains, can thank Bud Light for its social media boost (though it's recently dropped). "A post showcasing the Port Paradise Music Festival, the party/music cruise event, received 9,355 Likes, 273 Comments, and 568 Shares," Marshad told us. Adding, that "a post on the video debut of the Bud Light Lime Lime-A-Rita -- 'The hottest thing this summer goes over ice' -- is part of a large format post, taking up most of the viewer’s screen real estate and pulled 8,241 Likes, 510 Comments, and 362 Shares"--the majority of which, we're guessing, coming from office drones and some wishful daydreaming.