The social media sphere is an increasingly noisy place, especially for brands. But hiding somewhere in the static are strong signals from companies reaching their customers in innovative ways. The Social Business Index from Dachis Group provides a (free) real-time ranking of more than 30,000 global brands based on their social performance. Every week we're taking a tally of who's getting heard, what they're saying, and why it matters.
Has the Facebook IPO fallout bottomed out? It looks like the social network is dangerously close to falling out of the top 20 after its slide last week. The big mover here, of course, is the NBA--with its 13-spot jump. We'll be interested to see if the NBA can keep its momentum now that we're down to two teams. Now let's look at some of the movers and shakers outside of the top 20:
Zuffa is probably better known as the company behind the Ultimate Fighting Championship (UFC) brand. "With over 8.5 million likes on the UFC Facebook page, it is clear that people love a little martial arts and a whole lot of fighting," says the Dachis Group's Kelly Krieghauser. And that numerical achievement is the type of thing you expect from one of the fastest growing sports in the world. And despite a recent spate of injuries to some of the UFC's top fighters, it seems like interest and excitement is still growing. "This week, it was the preparation for the Wanderlei Silva and Rich Franklin fight that drove fans to the page to share their excitement which led to a spike in engagement," says Krieghauser. "UFC posted a photo of Silva and Franklin’s first match, as well as a link to a free viewing of their first fight--much to fans’ delight ... The link to the free viewing of the fight was UFC’s little bonus that scored BIG, resulting in 12,000 likes, 550 comments and 725 shares." And it helps to have a charismatic president like the outspoken Dana White who institutes things like tweet bonuses for his fighters and earnestly believes in the power of social media. White said in a recent interview with Mashable, "How do you quantify billboards? How do you quantify newspaper adds? You can’t quantify it. But let me show you how [expletive] strong this is." And we're not fighting him on that.