For those of you still lamenting the loss of GOOD, we caught up with a few of its fired editors who talked about their new project on the horizon and how GOOD is poised to become more like Reddit and less like a magazine.
We spoke with GOOD's ex-managing editor Megan Greenwell, ex-lifestyle editor Amanda Hess, and ex-associate editor Nona Willis Aronowitz, as well as some other sources who declined to be named to hear their take of what actually went down and where things go from here.
Update: Shortly after we published this post, a tipster forwarded us the company-wide email that GOOD founder Ben Goldhirsh sent out on Monday to explain what was going on in the company. The whole thing is below, but to our eyes, he seems to want to emphasize that getting rid of an editorial team is by choice (not financial circumstances). But he also portends that GOOD is changing its "fundamental strategy" away from publishing something like the edited journalism it had been producing. Here's the whole thing.
it's monday. about to head out to Sustainable Brands. but wanted to engage all after I spoke to a few folks individually who raised some thoughts/questions/concerns about what occurred last week. namely, was the company in any sort of trouble/should they worry about their jobs, and were these decisions made with deliberation. On the first matter, wanted to give everyone the heads up that we're doing well. We're profitable through the first half of the year, and this is probably one of the first times in the company's history where layoffs were made not because of financial pressure, but for strategic reasons. And this brings me to the second question on deliberation. Layoffs are a really tough call to make. And frankly, it's easier to make them when financial pressure is the catalyst. But that wasn't the case here. This was about the direction of the business and the path to manifesting the very exciting potential ahead. Furthermore, this was a decision that was discussed at length, and included the opinions of every team at the company. At the end of the day, the path forward requires some new roles and perspectives, and this meant that some roles got eliminated. While that's hard. It's also right. Right for our business, and frankly right for the folks who are great at those roles, and who deserve to be at a place where those roles are fundamental to strategy. I know Casey is planning to dive into the path forward in depth at the coming all-hands, but did want to take the moment now to reach out as digging into it in these individual discussions was valuable and I wanted to share with all. Anyhow, hope you're all doing well. I'm really proud that we made the tough decision here, have put the turmoil behind us, and I'm so stoked about all that lies ahead. Hopefully you are as well, and definitely feel free to reach out to me if you ever want to discuss.
So where are they now?
This is probably the news fans of GOOD and media gazers want first. And we're more than happy to tell you that GOOD's editors will be working together to bring you Tomorrow (working title) magazine. Apparently the fired editors got together in Los Angeles on Monday night and (expect the announcement later today) and came up with the idea to band together one more (we're not saying last) time. "Our idea is to publish a single issue of our dream magazine," said Greenwell. "We've never done our absolute best."