The social media sphere is an increasingly noisy place, especially for brands. But hiding somewhere in the static are strong signals from companies reaching their customers in innovative ways. The Social Business Index from Dachis Group provides a (free) real-time ranking of more than 30,000 global brands based on their social performance. Every week we're taking a tally of who's getting heard, what they're saying, and why it matters.
National Amusements, Walt Disney and News Corp. are untouchable in the top slots of the Social Business Index this week. Meanwhile, WWE continued its climb and now sits comfortably in the top 20, as Kraft jump three spots to revisit the top 20. Movement was otherwise calm further down the list until you pass No. 100, where some big movers appeared. The companies that stood out for us all relied upon transitions -- some of them good, some bad -- to get their fans talking. Whether it's the next chapter of a movie series or the next seasonal clothing line, people love to talk about what's new.
Dreamworks Animation lept up the ranks 32 spots this week to No. 153 by taking advantage of enthusiasm about upcoming sequels, including those that don't exist yet. Madagascar 3 was the big engagement driver this week. By posting images of characters from the upcoming movie as well as moments from the previous titles, DreamWorks raked in Facebook likes and shares. One asking fans to remember moments from Madagascar and Madagascar 2 won nearly 1,300 likes. It was a tease for a update in the Kung Fu Panda series that really made the brand peak. One simply featuring the character Master Shifu earned over 9,000 likes, 500 shares and 500 comments. This all lead to DreamWorks seeing a 16 percent boost on Facebook's "People Talking About This" metric.