Players: The very spat-happy ex Adweek editor-in-chief, Vanity Fair contributor, Murdoch biographer and Newser creator Michael Wolff; The very spat-happy owner of the Dallas Mavericks, and part-time journo pundit Mark Cuban
The Opening Serve: All Michael Wolff wanted to do this weekend was see Damsels in Distress, but couldn't because he was carrying juice. Yes, juice, into the movie theater (Wolff's juice pictured right). "I've taken a stand on bag of juice at Sunshine Movie Theater (E. Houston); police have been called (seriously). Owner is Tim Nye (twitter?)," he tweeted on Saturday (why weren't you at nerd prom Wolff?). "Ahhh...police arrive. Sunshine theater has said they have a crazy person (me)...may be so, but not crazy like that! (v. respectable)." From the looks of it, it looks to be real juice, and the not the type of juice or "Gatorade" your local high schooler is smuggling into the theater. Anyways, Mark Cuban, who owns the Landmark Theater company (which operatesThe Sunshine theater that Wolff was kicked out of) took time off tweeting about his Dallas Mavericks, responded to Wolff's growing pro-juice rant on Twitter:
@MichaelWolffNYC Simple. We provide a service/entertainment. We mark them up so we can pay our bills. What is so tough to understand ?— Mark Cuban (@mcuban) April 29, 2012
Adding, "Michael, do you bring your own juice into a restaurant? its not illegal You could also bring your own toast into the diner."
The Return Volley: Cuban wasn't done yet, tweeting to Wolff yesterday, "The only thing awkward is u getting busted trying to bring yr own food into a theater. Teens can understand. But u can't?" And as you can imagine, being called a teenager got Wolff started ... on business models. "Buying theater food not part of transaction. (Buying restaurant food is)," tweeted Wolff. "Mind you I was perfectly respectful and law abiding, just had my juice bag." And Wolff added, " Again, wrong comparison. restaurnts [sic] don't call police because I park on street rather than use their valet parking ... and of course, if I didn't buy restaurant food but used their table I would be stealing from them. but that's not true with movietik"