This is the time of year where America celebrates college basketball as a spectacle, and more and more, as a business. In 2010, the NCAA struck a 14-year, $10.8 billion deal with CBS and Turner Broadcasting System for the rights to the tournament. Part of that money eventually devolves down to the teams, some of which have become truly enormous profit generators. At The Atlantic, we wondered what this year's bracket would look like if, instead of their on-the-court play, teams won and lost based on their most recent balance sheets. Using data from the Department of Education, we calculated which teams earned the biggest profits during the 2010-2011 fiscal year, then set them up against each other.
The Final Four: Louisville, Duke Ohio State, and the University of North Carolina. Your national champion: Louisville. By a longshot. (Click the bracket below for a full-size version.)
The government's numbers have one major flaw for our purposes. Colleges can hide the true cost of running a money-losing team with some fancy accounting -- essentially by covering up their losses with dollars from the school's general fund. As a result, many teams appear to finish the year breaking exactly even, despite the fact that they're actually in the red. On the bracket, I've marked those programs as having "unknown losses."*
But while the data won't tell you much about most of the money losers, it will tell you a lot about the money makers. Louisville has been college basketball's earnings leader three years running, raking in a monstrous $40.89 million in revenue in FY 2010-2011, and $27.55 million in profit. Second place Duke made a total of $28.91 million in revenue, netting $15.1 million.
College basketball teams earn income off three main things -- ticket sales, donations, and distributions from the NCAA itself, says Transylvania University Professor Daniel Fulks, who analyzes university athletic department finances on behalf of the NCAA. The ticket sales are the most straight-forward part of the equation. Large schools with large stadiums that can pack a crowd have an obvious built-in advantage. Unsurprisingly, four of the five highest revenue generating teams in this year's tournament -- Louisville, UNC, Syracuse, and Kentucky -- also led the NCAA in average per-game attendance.
But a successful team can get by without massive attendance. Duke, with its relatively modest 9,300 seat stadium, is the second most formidable revenue earner in the tournament. They do it with donations from alumni and boosters. Before Blue Devils fans are allowed to buy season tickets at Cameron Indoor Stadium, they're required to make a sizable donations. According to Duke Senior Associate Athletic Director Mike Cragg, the two worst seats in the house require an $8,000 dollar gift on top of the ticket price. Fans give all the way to up to the cost of a year-long scholarship, roughly $55,000. Many other universities have adopted similar practices.
Finally, there are the funds the NCAA distributes to conferences based on their performance in the national championship tournament. Conferences earn money based on the number of games their teams have played in the big dance during the past six years. The more games, the more the conference earns. Last year, the NCAA doled out about $180 million this way. It's up to each conferences to split up its haul between its teams.
Combined, those three categories make up three quarters of most basketball teams' revenue, Fulks says. Now consider Louisville. The Cardinals play in the brand new, 22,000 seat YUM Center, where prospective season ticket buyers are essentially required to make donations before they can claim a seat. According to Forbes, the team received more than $20 million in total contributions last year. It also plays in the Big East, which received the single biggest portion of last year's NCAA tournament bounty.
Wealthy teams, like Louisville, only stand to get richer. In the last few years, the top athletic conferences have signed lucrative television deals for football and basketball worth many millions of dollars to each of their member schools.
But just like in any other game, earning a nice financial return won't necessarily earn a college basketball team points on the court. Arizona is sitting out March Madness, even though it was the third most profitable school in Division I-A last year, with more than $14 million in net income. Other big spending, big-earnings schools such as the Universities of Illinois and Minnesota* will also be watching from home. On the other hand, Mississippi Valley State, which operated at a loss despite a shoestring budget of $682,000, got a shot at the tournament.
Thankfully, in real life, the big money doesn't always win.
*A note about the bracket: In matchups between teams with two unknown financial losses, I gave points for thriftiness and advanced the squad with lower expenses. When a program with an unknown loss played one with a known loss, I gave points for honesty and advanced the team with the known loss.
*An earlier version of this piece mistakenly stated that Wisconsin had not made the tournament (despite having them on my bracket). Having spent time working in the badger state, I realize that residents there rightly get frustrated about being mixed up with their next door neighbor. My sincere apologies.
“Somewhere at Google there is a database containing 25 million books and nobody is allowed to read them.”
You were going to get one-click access to the full text of nearly every book that’s ever been published. Books still in print you’d have to pay for, but everything else—a collection slated to grow larger than the holdings at the Library of Congress, Harvard, the University of Michigan, at any of the great national libraries of Europe—would have been available for free at terminals that were going to be placed in every local library that wanted one.
At the terminal you were going to be able to search tens of millions of books and read every page of any book you found. You’d be able to highlight passages and make annotations and share them; for the first time, you’d be able to pinpoint an idea somewhere inside the vastness of the printed record, and send somebody straight to it with a link. Books would become as instantly available, searchable, copy-pasteable—as alive in the digital world—as web pages.
It’s a shame that the standard way of learning how to cook is by following recipes. To be sure, they are a wonderfully effective way to approximate a dish as it appeared in a test kitchen, at a star chef’s restaurant, or on TV. And they can be an excellent inspiration for even the least ambitious home cooks to liven up a weeknight dinner. But recipes, for all their precision and completeness, are poor teachers. They tell you what to do, but they rarely tell you why to do it.
This means that for most novice cooks, kitchen wisdom—a unified understanding of how cooking works, as distinct from the notes grandma lovingly scrawled on index-card recipes passed down through the generations—comes piecemeal. Take, for instance, the basic skill of thickening a sauce. Maybe one recipe for marinara advises reserving some of the starchy pasta water, for adding later in case the sauce is looking a little thin. Another might recommend rescuing a too-watery sauce with some flour, and still another might suggest a handful of parmesan. Any one of these recipes offers a fix under specific conditions, but after cooking through enough of them, those isolated recommendations can congeal into a realization: There are many clever ways to thicken a sauce, and picking an appropriate one depends on whether there’s some leeway for the flavor to change and how much time there is until dinner needs to be on the table.
A lab has successfully gestated premature lambs in artificial wombs. Are humans next?
When babies are born at 24 weeks’ gestation, “it is very clear they are not ready to be here,” says Emily Partridge, a research fellow at the Children’s Hospital of Philadelphia.
Doctors dress the hand-sized beings in miniature diapers and cradle them in plastic incubators, where they are fed through tubes. In many cases, IV lines deliver sedatives to help them cope with the ventilators strapped to their faces.
Each year, about 30,000 American babies are born this early—considered “critically preterm,” or younger than 26 weeks. Before 24 weeks, only about half survive, and those who live are likely to endure long-term medical complications. “Among those that survive, the challenges are things we all take for granted, like walking, talking, seeing, hearing,” says Kevin Dysart, a neonatologist at the Children’s Hospital.
Film, television, and literature all tell them better. So why are games still obsessed with narrative?
A longstanding dream: Video games will evolve into interactive stories, like the ones that play out fictionally on the Star Trek Holodeck. In this hypothetical future, players could interact with computerized characters as round as those in novels or films, making choices that would influence an ever-evolving plot. It would be like living in a novel, where the player’s actions would have as much of an influence on the story as they might in the real world.
It’s an almost impossible bar to reach, for cultural reasons as much as technical ones. One shortcut is an approach called environmental storytelling. Environmental stories invite players to discover and reconstruct a fixed story from the environment itself. Think of it as the novel wresting the real-time, first-person, 3-D graphics engine from the hands of the shooter game. In Disneyland’s Peter Pan’s Flight, for example, dioramas summarize the plot and setting of the film. In the 2007 game BioShock, recorded messages in an elaborate, Art Deco environment provide context for a story of a utopia’s fall. And in What Remains of Edith Finch, a new game about a girl piecing together a family curse, narration is accomplished through artifacts discovered in an old house.
Will you pay more for those shoes before 7 p.m.? Would the price tag be different if you lived in the suburbs? Standard prices and simple discounts are giving way to far more exotic strategies, designed to extract every last dollar from the consumer.
As Christmas approached in 2015, the price of pumpkin-pie spice went wild. It didn’t soar, as an economics textbook might suggest. Nor did it crash. It just started vibrating between two quantum states. Amazon’s price for a one-ounce jar was either $4.49 or $8.99, depending on when you looked. Nearly a year later, as Thanksgiving 2016 approached, the price again began whipsawing between two different points, this time $3.36 and $4.69.
We live in the age of the variable airfare, the surge-priced ride, the pay-what-you-want Radiohead album, and other novel price developments. But what was this? Some weird computer glitch? More like a deliberate glitch, it seems. “It’s most likely a strategy to get more data and test the right price,” Guru Hariharan explained, after I had sketched the pattern on a whiteboard.
They’re stuck between corporations trying to extract maximum profits from each flight and passengers who can broadcast their frustration on social media.
Two weeks ago, a man was violently dragged off a United Airlines flight after being told it was overbooked. And late last week, American Airlines suspended a flight attendant after a fight nearly broke out between a passenger and the crew, over a stroller. What did the two incidents have in common? Both stories went viral after passengers’ videos showcased the rotten conditions of flying in coach today. But also, in both cases, it’s not particularly clear that the airline employees caught on camera had many better options.
On the infamous United flight, employees, following protocol, had to call security agents to remove a passenger in Chicago, due to a last-minute need to transport crew to fly out of Louisville the following day. United’s contract of carriage gives employees broad latitude to deny boarding to passengers. On the other hand, it is terrible to force a sitting passenger to get up and de-board a plane. So, the attendants were stuck: Either four people already seated had to leave the plane, or a flight scheduled the next day would have been grounded due to the lack of crew—which would have punished even more paying customers.
The Hulu show has created a world that’s visually and psychologically unlike anything in film or television.
Call it luck, call it fate, call it the world’s most ridiculous viral marketing campaign, but the first television adaptation of The Handmaid’s Tale is debuting on Wednesday to audiences who are hyper-ready for it. The 1985 speculative fiction work by Margaret Atwood has featured on library waitlists and Amazon’s top 20 for months now—partly in anticipation of the new Hulu show, and partly in response to the strange new landscape that emerged after November 9, wherein women in the millions felt compelled to take to the streets to assert their attachment to reproductive freedom. (When the release date for The Handmaid’s Tale was announced in December, people joked that it would likely be a documentary by the time it arrived on TV screens.)
The Justice Department said it would withhold jurisdictions’ federal funding if they don’t start playing ball with immigration authorities. In his ruling, Judge William Orrick said those threats were empty.
A federal district court in California on Tuesday blocked the Trump administration from enforcing part of a January executive order to defund “sanctuary cities,” ruling that the directive likely exceeded federal law and unfairly targeted those jurisdictions.
“Federal funding that bears no meaningful relationship to immigration enforcement cannot be threatened merely because a jurisdiction chooses an immigration-enforcement strategy of which the president disapproves,” federal judge William Orrick wrote.
The preliminary injunction blocks the federal government from enforcing Section 9(a) of the executive order nationwide while legal proceedings continue. That section authorized the attorney general to “take appropriate enforcement action” against “sanctuary jurisdictions” that “willfully refuse to comply” with Section 1373, a provision in federal immigration law that bars local jurisdictions from refusing to provide immigration-status information to federal agents.
The early results out of a Boston nonprofit are positive.
You saw the pictures in science class—a profile view of the human brain, sectioned by function. The piece at the very front, right behind where a forehead would be if the brain were actually in someone’s head, is the pre-frontal cortex. It handles problem-solving, goal-setting, and task execution. And it works with the limbic system, which is connected and sits closer to the center of the brain. The limbic system processes emotions and triggers emotional responses, in part because of its storage of long-term memory.
When a person lives in poverty, a growing body of research suggests the limbic system is constantly sending fear and stress messages to the prefrontal cortex, which overloads its ability to solve problems, set goals, and complete tasks in the most efficient ways.
From Anaïs to Zizek, a brief list of "shibboleth names"
In October 1937, the president of the Dominican Republic, Rafael Trujillo, devised a simple way to identify the Haitian immigrants living along the border of his country. Dominican soldiers would hold up a sprig of parsley—perejil in Spanish—and ask people to identify it. Those who spoke Spanish would pronounce the word's central "r" with that language's characteristic trill; the Haitians, on the other hand, would bury the "r" sound in the throaty way of the French. To be on the receiving end of the parsley test would be to seal, either way, one's fate: The Spanish-speaking Dominicans were left to live, and the Haitians were slaughtered. It was a state-sponsored genocide that would be remembered, in one of history's greatest understatements, as the Parsley Massacre.