{"article":{"__typename":"BlogArticle","id":"BlogArticle:251087","isTnfCompatible":true,"datePublished":"2012-01-09T16:46:04Z","title":"Brand Identity Crisis or Synergy?","slug":"brand-identity-crisis-or-synergy","wordCount":38,"layout":"standard","isFreelance":false,"isPython3":true,"preview":null,"watsonInfo":{"topCategory":{"full":"/art and entertainment/visual art and design/design/graphic design","one":"art and entertainment","two":"visual art and design","three":"design","four":"graphic design","__typename":"WatsonTopCategory"},"categories":["/art and entertainment/visual art and design/design/graphic design","/style and fashion/beauty/hair care","/travel/tourist destinations/spas"],"__typename":"WatsonInfo","keywords":["deputy editor John","Brand identity crisis","McKinsey veteran","Sarah Rich","Marin County","hair salon","caption","Gould","synergy"]},"grapeshot":{"segments":["facebook_safety","shadow9hu7_pos_facebook_safety","neg_mastercard_keyword-exclusion","shadow9hu7_pos_creditcard","shadow9hu7_pos_ey","gt_negative_fear","neg_att","neg_fx","neg_ukraineinvasion","gt_negative","neg_mastercard_gen","gs_fashion_beauty","neg_mastercard_2","ap_children_teens","facebook_outage","gs_tech_social","gs_fashion","pos_alcohol","pos_chasemarriott","pos_citibank","pos_disasters","pos_diseases","pos_disney_fxfargo","pos_hermes","pos_ibm","pos_mobkoi","pos_septembereleven","an_bankofamerica_negative","an_fidelity_safe","an_jpmc_safe","an_ms_safe","ap_alfaromeo_safe","ap_bankofamerica_safe","ap_citi_banking_safe","ap_citi_hurricanes","ap_citi_injury","ap_citi_naacp_safe","ap_citi_sex_safe","ap_citi_transportation_safe","ap_fidelity_safe","ap_gwp","ap_jpmc_safe","ap_ms_safe","ap_netflix_israeli_safe","ap_texas_shooting_safe","general_safe_gv","gs_tech"],"__typename":"Grapeshot"},"editorialProject":null,"seoTitle":"Brand Identity Crisis or Synergy?","shareTitle":"Brand Identity Crisis or Synergy?","dek":"","shareDek":"What to make of a business called Peace, Love, & Grilled Cheeses -- that is a hair salon","url":"https://www.theatlantic.com/business/archive/2012/01/brand-identity-crisis-or-synergy/251087/","fbiaUrl":"https://www.theatlantic.com/facebook-instant/article/251087/","canonicalUrl":"https://www.theatlantic.com/business/archive/2012/01/brand-identity-crisis-or-synergy/251087/","hasMeter":true,"dateModified":"2012-01-09T17:57:29Z","syndication":"ALL","shareImage2x1":null,"shareImageSmall":null,"primaryChannel":{"displayName":"Business","__typename":"Channel","slug":"business"},"authors":[{"displayName":"Alexis C. Madrigal","socialMedia":[{"platform":"TWITTER","url":"https://twitter.com/alexismadrigal","__typename":"SocialMedia"}],"__typename":"Author","id":"Author:2048","url":"https://www.theatlantic.com/author/alexis-madrigal/","biography":{"default":"Alexis C. Madrigal is a contributing writer at The Atlantic, a co-founder of the COVID Tracking Project, and the author of Powering the Dream: The History and Promise of Green Technology. He is also a co-host of Forum on KQED.","__typename":"Biography"}}],"channels":[{"slug":"business","__typename":"Channel"}],"primaryCategory":{"__typename":"Channel","displayName":"Business","url":"https://www.theatlantic.com/business/","slug":"business"},"reviews":[],"secondaryByline":"","shareImage1x1":null,"shareImage16x9":null,"shareImage4x3":null,"shareImageDefault":null,"shareImageSquareDefault":null,"shareImageLeadArt":null,"shareText":null,"content":[{"__typename":"ArticleLegacyHtml","tagName":"FIGURE","idAttr":"","className":"mt-image-none","style":"","innerHtml":" $\"peaceloveandgrilledcheese.jpg\"$ "},{"__typename":"ArticleLegacyHtml","tagName":"DIV","idAttr":"","className":"","style":"","innerHtml":"
Sarah Rich and I spotted this hair salon in Marin County yesterday. She posted it to Instagram with the caption, \"Brand identity crisis.\" Our deputy editor John Gould, a McKinsey veteran, responded, \"No -- synergy!\"

So, which is it?
"}],"categories":[],"advertisingInfo":{"disableHouseAd":false,"__typename":"AdvertisingInfo"},"leadArt":null,"embeds":[],"editorsNote":null}}

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