AT&T Wants to Take On Apple With Its Own App Store

At an executive-studded keynote at the Consumer Electronics Show in Las Vegas, AT&T unveiled a very unexpected new initiative: an Apple-like, HTML5-powered app store.

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At an executive-studded keynote at the Consumer Electronics Show in Las Vegas, AT&T unveiled a very unexpected new initiative: an Apple-like, HTML5-powered app store. It's not terribly surprising that the iPhone's original mobile carrier would want to bet on HTML5 being the next big thing -- everybody knows it's awesome -- but the idea that it wants to start taking bites out of Apple's profit margins by launching a competing service is pretty interesting. Liveblogging from the conference center, Business Insider's Steve Kovach offers some stoccato updates. "Customers can make purchases within HTML5 apps and charge it to their AT&T bill. AT&T delivers the cash to developers at a 70-30 split," Kovach says. "HTML5 growing like crazy. That's why AT&T is focusing on that this year." He added, "This is a great way for AT&T to make money off apps and skirt around the official Android Market and Apple App Store."

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