In 1946, the world was introduced to history's first general-purpose electronic computer: ENIAC, nicknamed the "Giant Brain." At the time, the word multi-tasking did not exist. It first appeared in a magazine called Datamation in 1966, according to the Oxford English Dictionary, in the following sentence: "Multi-tasking is defined as the use of a single CPU for the simultaneous processing of two or more jobs."
Over the next 65 years, computers have become multitasking wizards, with the ability to download movies while playing music while running complex programs and executing a million other functions we take for granted, yet in 1946 would have seemed like magic. Meanwhile, the people operating these wondrous machines have not gotten any better at multitasking over the last 60 years. If anything, we have gotten worse.
In The Shallows, a book about memory and the Internet, Nicholas Carr said the Web was changing the way we think, read and remember. Humans are hunters and hoarders of information. We seek, we find, we remember. If the Internet is helping us seek and find data, it is hurting our ability to absorb and retain it. Before the Internet, the theory goes, our attentions expanded vertically. With the Internet, our focus extends horizontally, and shallowly.
Why do we think we're so good at something that doesn't exist? We compensate for our inability to multitask with a remarkable ability to single-task in rapid succession. Our brains aren't a volley of a thousand arrows descending on an opposing army. Our brains are Robin Hood. One man with one bow firing on all comers, one at a time.
If multitasking is a myth, it might come as a surprise that some people are good at it. It turns out that people who multitask -- or rapid-fire-single-task -- less are better at firing the next arrow of attention at a new task. A famous media multitasking study found that "heavy" multitaskers are more susceptible to distractions and therefore worse at task-switching effectively. This makes sense if you consider multitasking to be "the art of paying attention." Heavy multitaskers roll out the welcome mat for every new distraction. Of course they can't pay attention to things. Attention isn't their intent.
Attention is important. And light multitaskers might be better at preserving their attention. But some people value distraction. They knowingly seek the thrill of the new. In an interview with Boing Boing, Ophir made the essential point that it's hard to determine what kind of workers are most "effective" at multitasking until you determine what they want from their work.
"I think heavy multitaskers are not less effective -- they simply have a different goal," he said. "Where you might say traditionally we value the ability to focus through distractions, they are willing to sacrifice focus in order to make sure they don't miss an unexpected, but rewarding, surprise. As a result, they might do worse in the office scenario I described, but they might also be the first to slam on the brakes in the car/mobile phone scenario."