A flashlight that finds cancer. Fake leaves that turn sunlight into fuel. A shirt that tells you if you're feeling sluggish. They're all real products, and they're all right here, in The Atlantic's "Killer Ideas" series.
What does the next generation of innovation look like? We wanted know. So we got in touch with some of the most famous and creative companies and research universities in the country with a very simple request.
Tell us the coolest thing you're working on.
Below are the best responses from the last three weeks. It's a kaleidoscopic range of products and ideas, from bendable smartphones to a $100 DNA-sequencing machine to a brand new Internet. These are the coolest ideas in America right now.
GOOGLE A Personal Translator on Your Phone
The problem: You're in a foreign country. You don't speak the
language, even a little. You want directions to the nearest bus stop.
How do you ask a local who doesn't speak English?
The idea: Google's "Conversation Mode" is a real-time polyglot
and translator living in your smart phone. It listens to a sentence --
"Where is the bus stop?" Then it displays the translation within
seconds, and reads back the sentence in the foreign language so you can
have a (nearly!) seamless conversation with somebody in a foreign
country who doesn't speak a lick of English.
traveling around the world collecting speech samples from native
speakers to expand their speech recognition technology, called Voice
Search. They've added 20 new languages in the past year. Fourteen are
available for instant translation on Conversation Mode.
The potential: You're in a foreign country. You don't speak
the language, even a little. You want directions to the nearest bus
stop. You ask your phone. Your phone displays the translated sentence.
You show the displayed translation to a local. She speaks the answer
back into the phone. The phone translates her response back into
English. Voila! It's down the street to the left.
CALTECH Artificial Leaves That Turn Sunlight Into Fuel
Human beings have a big appetite for energy. Meanwhile, the sun is the
largest source of power in the solar system, but it doesn't play a big
role in our energy diet.
The idea: Caltech is creating artificial leaves that can produce
fuels directly from sunlight, water and carbon dioxide to fuel cars and heat homes. The artificial leaf
prototypes are composed of thin sheets of plastic embedded with
light-absorbing materials that can absorb sunlight and water vapor, and
emit hydrogen or methanol.
The awesomely named project, the Joint Center for
Artificial Photosynthesis (JCAP). is a $122 million energy hub established
by President Obama and the Department of Energy.
The potential: A cheaper and cleaner energy future.
UNDER ARMOUR A Shirt That Measures Heart Rate and G-Force
The problem: We know if an athlete -- say, a football player --
is performing at a high level. That's what statistics are for, like
yards receiving and dropped passes. But there are some statistics we
don't know that would help coaches and players understand their
performance in real time -- like heart rate, running speed, and the
impact of violent hits. If only we could measure vital information
instantaneously with a computer attached to players' bodies on the
The idea: There's a shirt for that! It's the
Under Armour E39, and it might be the most sophisticated shirt in the
world. A computer built into the front can measure heart rate, breathing
rate and G-force and send the information out to computers to run
real-time analysis on how the
athletes are performing.
The potential: If coaches knew more about athletes' vital stats,
they could make smarter decisions about who to sit and who to play based
on who seemed injured, who seemed tired, or who just wasn't trying
terribly hard. If they knew more about G-force, they could keep players
with a concussion history off the field after a big hit. If players knew
more about their performance on a second-to-second basis, they could
tailor their workouts to improve their play and monitor their progress.
MASTERCARD The Post-Plastic Credit Card
It's 8:45am, and you're running late for work. You go to pay
for your morning coffee only to realize that your wallet is missing.
Your mind races. Is it at home, or worse, did you lose it during your
commute? How are you going to get through the day wallet-less?
The idea: MasterCard's PayPass technology lets consumers use their phones to simply "tap and
go" to pay for goods at more than 144,000 merchant locations in the
U.S. Across Europe, Asia, and Africa, PayPass has rolled out to
over 37 countries and is being incorporated into several different
payment platforms -- from cards to wristbands, keyfobs to mobile devices.
PayPass' reach is also moving beyond the physical world to change the
way consumers pay online. MasterCard and Intel recently announced
plans to enable customers to purchase goods online with a simple tap of
their PayPass-enabled device on Intel-powered Ultrabooks.
The potential: In the not-so-distant future, MasterCard sees a world beyond plastic
cards enabled by new payment technologies like PayPass. Since every
smart device will eventually become a commerce device, consumers will be
able to shop with their phones, tablets, game consoles and PCs with a
simple and secure tap, click or touch.
FACEBOOK A Friends-Based Solution to Online Security
The problem: Hackers
are out there. But also out there are regular, honest people who have a
tendency to forget their passwords. What's the simplest way to design a
password retrieval and verification program that's easy and effective?
Facebook is using your friends to protect you. One way is the "Trusted
Friends" program. You pick three friends who are "trusted," and if
there's a problem with your log-in, Facebook can send them a special
code they can forward to you.
In another security project,
Facebook would verify your identity by showing you a few pictures of
your friends and asking you to write their names. "Hackers halfway
across the world might find a way to get your password," Facebook
explained, "but they don't know who your friends are."
The potential: A social solution to hacking and authentication problems.
GE A Real-Time Energy Dashboard For Your House
The price of lighting and heating a home and running all of its
appliances keeps rising. The typical energy bill for an American
household is $1,400 per year. What's a smart, way to help households
save money -- not the mention the environment?
The idea: GE's Nucleus energy manager is an odometer for your
house's energy use. The size of a phone charger, it's a data storage
device that measures electricity use and offers a minute-to-minute
estimation of utility costs that families can track on their personal
computers (see picture below).
The potential: Today,
consumers don't know what they're spending on energy until they see the
monthly utility bill. The Nucleus energy manager would give them a
real-time dashboard. Dave McCalpin, general manager, home energy
management, GE Appliances & Lighting put it this way: "GE's Nucleus
energy manager was developed to provide near real-time information for
more control over household energy costs and consumption. It serves as
the command center for energy and cost conscious homeowners to make
smarter, more informed decisions."
IBM The $100 DNA-Sequencing Machine
The problem: Learning to sequence DNA fast and cheap might be the
most important challenge in health technology. Understanding each
patient's full genetic sequencing would give doctors X-Ray vision into
their patients' unique makeup and future diseases. There's one big
catch. Gene sequencing costs tens of thousands of dollars.
The idea: IBM wants to build a "DNA Transistor" that would be
the world's cheapest genetic reader. Scientists refer to the idea as the
"$1,000 genome." But IBM says they
might be able to get the cost of sequencing down to $100.
Remember the View-Master
you played with as a kid? That red binocular-shaped device that let you
click-click-click through 3D images? Well, this would work sort of like
a DNA View-Master on the smallest conceivable level. Scientists drill a
nano-sized hole -- 3,000 times slimmer than a human hair -- through a
silicon computer chip and thread a DNA
strands through it. "As the molecule is passed through the nanopore, it
is ratcheted one unit
of DNA at a time," IBM said. Click, click, click, and the long sequence of DNA would be sequenced.
If doctors could know and use the full genetic sequence of every
patient, the potential would be enormous. It would turn doctors into
little prophets. Diseases and disorders could be caught and diagnosed
early. Medicine could be radically personalized. Doctors would be
working with a kind of super-X-Ray into the latent and not-so-latent
illnesses of their patients.
SAMSUNG The Fridge With a Smart Screen
The refrigerator is one of the last bastions of pre-digital technology.
It's a centerpiece of family life, holding notes, phone numbers,
schedules and appointments with magnets and a little bit of strategic
wedging. But just about everything else in our lives is digital. Why are
fridges stuck in the 20th century?
The idea: The Samsung LCD Refrigerator is essentially a tablet
computer with apps living on a fridge door. It's not about checkingThe
eight available apps -- Memos, Photos, Epicurious, Calendar, WeatherBug,
AP, Pandora, and Twitter -- synch with your computers. Load a family
album on your laptop, and you can review it minutes later over the ice
machine. Glance at the weather as your take out your milk. Check Google
Calendar as you grab your eggs. Check out photos while you're preparing
dinner as a family. And scroll through epicurious.com recipes if you're
stuck with leftover turkey and don't want to make another sandwich.
The potential: It's more of a revolution of convenience than a
revolution of technology. The insight is that it bringing news, music,
recipes and photos to the kitchen, which is the center of family life
and activity for millions of households, in a smart digital way. Mobile
devices can get lost or occupied by sisters or husbands. The upside of a
smart screen on your fridge is that the apps never walk through the
INTEL The Ultra-Efficient Processor of the Future
Finding more efficient ways to power our electronic appliances would be
a win-win. For the environment, it would mean less electricity needed
to charge our phones and tablets. For consumers, it would mean
longer-lasting phones and tablets.
The idea: Intel has developed a "concept" processor that runs
full-speed with a heavy work-load, but uses so little power in lighter
sessions that you could run it with a solar cell the size of a postage
What does this "near-threshold" technology mean for you?
Intel told us that even with no advancements in battery capacity, this
processor could extend the life of an electronic device by a factor of
five. Intel Labs's ultimate goal is "to reduce energy consumption per
computation by 100- to1000-fold for applications ranging from massive
data processing at one end of the spectrum to terascale-in-a-pocket at
The potential: A smart phone that lasts a week instead of barely a day.
SIEMENS The World's First Electric Hybrid Airplane
The problem: Air traffic accounts for two percent of CO2
emissions around the world, and the European Union is locked in an
international battle to force airlines to pay for pollution they leave
in EU airspace. As cars undergo a hybrid craze, planes need a similar
innovation revolution, or else prices and pollution will continue to
The idea: This summer, Siemens unveiled the world's first
hybrid electric plane -- a two-seater motor glider that completed its
first flight in Vienna, Austria. Siemens' aircraft is the only one of
its kind in the world, and the first to use a "serial hybrid electric
drive," a technology reserved mostly for advanced electric cars, like
those produced by Tesla. The small
combustion engine uses an electric generator and a super-powered
electric motor to drive the propeller.
The potential: Siemens hopes that, as the technology improves
to accommodate more small, medium and even large-scale airlines, hybrid
planes will reduce fuel consumption and carbon emissions by 25 percent
over today's most efficient planes, making air travel more sustainable.
A Better, Faster, Stronger Internet
The problem: The Internet is awesome. But sometimes, it's really, really slow.
month, the global Internet deals with some 30 billion gigabytes of
data. The tubes, if you will, get congested. This is partly because the
Internet was designed to be a communications network -- in which users
connect with each other -- but it has become a distribution network,
where one piece of media goes out to many different users. We need a new
Internet to deal with new media.
The idea: PARC is trying to build that new Internet with a technology called "content-centric networking" or CCN.
Here's a dramatically simplified version of how this idea is supposed
to work. Today, you go online and ask for content by its arbitrary
address on a server. With CCN, you don't call up the original server.
You ask for the data itself by name and find it at its nearest cached
location. It's a new Internet, designed to make it more efficient for
lots of users to access a single piece of data. PARC explains: "CCN
enables people to ask for content by name (rather than arbitrary
address), finding it from the nearest location (rather than source
server only), and ensuring greater security (by securing the actual
content, not the pipes carrying it)."
The potential: A faster, more powerful, more secure, and all-around better Internet.
ANDREESSEN HOROWITZ A Camera That Takes Infinite Pictures in One Shot
Photography is hard. You have to find your shot, frame it, focus the
camera, and then click without messing up the first few steps. So what
if you could take a picture and focus it later?
The idea: The two photos above are exactly the same. But in the top photo, the
focus is on the golfer's head. In the bottom photo, it's on the flag
pin. Here's the catch. It's not two photographs. It's one shot, and I picked the focus at Lytro.com.
Lytro photo technology collects all the information you need in a
picture and then lets you edit the focus later. It's the epitome of
Andreessen Horowitz's guiding principle that "software is eating the world."
think of cameras as being a piece of hardware. Lytro thinks of cameras
as being as much software as machinery. "The Lytro camera captures the
color, intensity, and vector
direction of every light ray in the scene, and processes this data using
a powerful software called the light field engine," the firm explained
to me. "Relying on software rather than hardware improves the camera's
performance and creates new opportunities for Lytro to innovate on
The potential: "You inherently want to click on a Lytro image and discover things in
it," Lytro founder Ren Ng told Rob Walker in a dispatch for The Atlantic this month. "Crafting that moment of discovery becomes a new kind of
picture-taking." Walker continued:
Given that most photographic images these days are viewed onscreen
and never printed (let alone framed), our expectations about what a
photograph can be were bound to come into question. The Lytro camera is
about to offer us one compelling answer.
GENENTECH Chemotherapy That Won't Kill You
Traditional chemotherapy is one of the most common cancer treatments,
but it attacks both malignant and normal cells, leading to debilitating
side effects. For decades, scientists have looked for ways to create
more targeted drugs that attack the tumor, but leave normal cells alone.
The idea: Genentech calls them "armed antibodies." (Bio 101:
Antibodies are special proteins produced to fight foreign molecules
called antigens.) These molecules are "armed" with a high dose of
chemotherapy that are delivered directly to cancer cells. By packing a
potent drug inside a protein that is custom-made to deliver itself to
cancer cells, Genentech hopes it can selectively kill cancer without
killing normal tissue. The company has about 30 such drugs in its
in stage of development from early-stage research to Phase III clinical
The potential: Genentech has already
developed the first therapeutic
antibodies approved for non-Hodgkin's lymphoma and breast cancer. A
breakthrough in this space would extend its pioneering technology to
lung, prostate, and ovarian cancers.
DUKE UNIVERSITY A Cancer Flashlight and a Bendable iPad
A Flashlight That Diagnoses Cancer
Many cancer diagnoses are invasive and even dangerous. Biopsies that
require tissue samples can be disfiguring and life-altering.
Imagine a wand that shines light onto cells to see if they are not
cancerous, but pre-cancerous. Instead of cutting out the cells and
having them sent to the lab to be checked, Duke's magic wand uses short
bursts of light to illuminate the core of a cell. The cell nuclei, if
are pre-cancerous, are misshapen and larger than healthy cell nuclei.
The wand can detect that different shape without using tissue-removal,
dyes or contrast
The potential: Four out of five
cancers start in the
epithelium, the cells that line our organs and glands. Fiber-optic
probes that act as "cancer flashlights" could provide biopsy-type
information to help physicians spot suspicious sites. "This approach
could be the future of diagnosing [cancers] of the
colon," said Dr. Christopher Mantyh, a surgeon at Duke
University Medical Center and member of the research team.
An iPad That Bends, Folds, and Never Breaks
The problem: The screens of smartphones, tablets and other electronics are made with a brittle material that easily shatters.
The idea: Replace the brittle metals in our electronic screens with another metal that's cheap, abundant and flexible. Like copper.
latest flat screens are made with indium, which is transparent and
conductive (a rare and necessary combination) but also brittle. Indium
is also a rare earth element, making it scarce and expensive. Using
copper nanowires instead of indium could reduce the
manufacturing cost of cell phones. Because copper is less brittle
than the indium composite, the wires could one day lead to flexible
electronics, like a foldable iPad or an unbreakable cell phone screen.
The potential: Foldable iPads, of course! Duke Professor Benjamin Wiley co-founded a company called NanoForge Corp to build copper nanowires for the next generation of
displays and solar cells.