The social media sphere is an increasingly noisy place, especially for brands. But hiding somewhere in the static, some companies are sending strong signals that reaches their customers in innovative ways. The Dachis Group has recently begun a real-time ranking of which companies have the most effective social strategies with their Social Business Index. Each Friday we're taking a tally of who's getting heard, what they're saying and why it matters.
At the top of the chart again this week were the giants of new media followed by the giants of old media: Facebook edging out Google for No. 1, with News Corp. -- and all its international media brands -- in the No. 3 spot. Time Warner rose two places in the rankings to finish just behind at No. 4. But rounding out the top twenty are big-name marketers or fashion, food and retail. "Apparel, or fashion in general, and beverage are social superstars," said Dachis Group CTO Erik Huddleston. "Brand Marketing dominates social. Those guys are the Brand Marketing ninjas." Here are some of the stories behind this week's chart:
- No. 8: Nike Sprints Ahead of Adidias
In the social battle of the shoe giants, Nike edged up two places while Adidas dropped two to No. 10 on the heels of the Beaverton-based company's wildly buzz-worthy limited run of the Back to the Future shoes to benefit the Michael J. Fox Parkinson's Foundation. As a launch partner for Facebook's new lifestyle apps, it looks like Nike powerhouse brand is establishing itself as the leading sports company on the social web. "It looks like Nike is starting to pull away," said Huddleston. "Adidas is so much smaller in engaged audience but they do so much more to interact." With Nike's new Facebook app, you can more seamlessly tell your friends about your athletic accomplishments. According to Nike's global brand chief Jesse Stollack, being the first try new techniques is paying off. "The future will have new tools and methods and Nike will continue to push the edges," Stollack told Mashable this week. "This intersection between the physical and the digital is where we see the future and that intersection will be game-changing."
- No. 13: People Are Fascinated by Coca-Cola's New Interactive YouTube Game