The social media sphere is an increasingly noisy place, especially for brands. But hiding somewhere in the static, some companies are sending strong signals that reaches their customers in innovative ways. The Dachis Group has recently begun a real-time ranking of which companies have the most effective social strategies with their Social Business Index. Each Friday we're taking a tally of who's getting heard, what they're saying and why it matters.
Media continued their dominance at the top of the charts with Google got a rare win over social giant Facebook which fell to an unfamiliar No. 2 slot. But it was the fast-moving beverage industry that showed the most activity. Thanks to their viral secret formula ad campaign, Coca Cola continued their climb up the ranks--they were the biggest mover last week jumping 12 places to the No. 8 rank. With double digit jumps in the rankings this week, however, their caffeine-powered competitors at Hansen Natural (owners of Monster Energy Drink) were close behind at No. 8, followed by a surging Red Bull at No. 12 and Starbucks are catching up at No. 15.
Buoyed by lots of chatter around the launch of the Android-powered Amazon Kindle Fire, Google edged out Facebook for the number one slot this week, but precedent shows that it might not last long. Erik Huddleston at the Dachis Group says the two companies are neck and neck. Right now, they are separated by less than a 1 percent difference," he said. "They flip-flopped a couple times last week, but FB always came back. The interesting question will be whether Facebook's juggernaut social status can withstand YouTube and Google+ on the social front combined with Mobile/Android and the traditional SEO/search chatter."