Bloggers found a new way to turn the Huffington Post into a punching bag, which is probably nice vindication for Advertising Age columnist Simon Dumenco who blasted The Huffington Post on Sunday for what he called the site's "sketchy aggregation" practices. But all of the rage from the blogosphere does not seem to be likely to secure the job of Huffington Post writer Amy Lee, who is emerging as the true loser of this kerfuffle.
Let's explain: In a recent column, Dumenco cited a post he had written about Weinergate that Lee rewrote for the Huffington Post, which buried the attributing link to Dumenco's Ad Age original in the middle of the piece. Dumenco argued that because the post had all of essential information from his story, readers had little reason to follow the link to AdAge. He backed up his claim by noting that Huffington Post's link to AdAge.com was clicked a mere 57 times. Huffington Post business editor Peter S. Goodman--who oversees the Huffington Post tech section, which published the copycat post--was quick to respond to Dumenco's criticism, penning an apologetic letter to the columnist. "Let me say, right off the bat, that your criticism of our post is completely valid: We should have either taken what you call 'the minimalist approach' or simply linked directly to your story," Goodman wrote.