Jane Pratt, onetime editor of the magazines Sassy and Jane, is back with a new Web site, xoJane.com. Pratt's magazines were attitude-heavy publications with a frank feminist sensibility, and it seems like xoJane, which launched today, intends to carry on in that spirit. The site's about page declares that it's a place "where women go when they are being selfish, and where their selfishness is applauded. This is not the place to find out how to please your husband, mom, kids or boss. This is the place to indulge in what makes you feel good."
Sassy and Jane are fondly remembered today, but how is xoJane being received in its first hours of existence? Thus far, the reviews seem mixed. Irin Carmon at Jezebel extends a "welcome" to the new site, but we think we catch a note of sarcasm in Carmon's admonishment: "Be gentle. [Pratt is] feeling sensitive -- we get it, oh, do we ever." Edith Zimmerman at The Hairpin--which, like Jezebel, is a witty, woman-oriented site that seems to owe a debt to Pratt's magazine work--also says "welcome" and not much else. (The Hairpin commenters are freer with their opinions; one describes the xoJane writers as "a bunch of terrible people with a nasty sense of entitlement.")