In his blockbuster profile of Fox News' head Roger Ailes, Gabriel Sherman describes that, for all his network's bombast, Ailes is deeply serious in his political beliefs. "He still speaks almost daily with George H. W. Bush, one of the GOP’s last great moderates," writes Sherman, and in 2008, when Rupert Murdoch contemplated endorsing Obama in the New York Post, "Ailes threatened to quit." But even as Ailes has made his network $900 million last year, he may have hurt the GOP's chances in the 2012 election.
The Rise of Fox News. Following Obama's win in 2008, Ailes went on a hiring spree of potential GOP contenders, including Sarah Palin and Mike Huckabee, as well as Bush aide Karl Rove and Glenn Beck, who would prove to be one of the network's biggest draws. Meanwhile, "some of the network’s journalistic ballast was disappearing." Brit Hume retired. David Rhodes quit to work for Bloomberg. And John Moddy left to run his own division within Murdoch's empire.
While the changes were great for business, Ailes was increasingly worried about the political effect. “He thinks things are going in a bad direction,” one Republican close to Ailes told Sherman. “Roger is worried about the future of the country."