The housing bubble, financial crisis, and foreclosuregate mortgage documentation mess certainly made banks look pretty bad. First, they wrote lots of mortgages that were doomed to fail from the start. Then, they relied on taxpayers for a rescue after the strategy caused their collapse. Eventually, we learned that they used shady tactics to foreclose on Americans more quickly. It isn't hard to see why satisfaction with banks had declined for three years straight. But Sandra Block at USA Today reports that J.D. Power & Associates' latest survey indicates that Americans are beginning to like banks again:
The annual survey found that satisfaction with most aspects of the "retail banking experience," including account information, product offerings and problem resolution, has increased since 2010. Customers also said that their perceptions of their bank's image and reputation has improved since 2010.
Americans still hate fees, however:
But satisfaction with fees has decreased considerably since 2010, even though the percentage of consumers who paid fees declined to 43% from 53%.
So we like the experience, but don't like paying for it. That sounds about right.
Read the full story at USA Today.
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