Disney Strives to Make Magic More Efficient

How do you make the "Happiest Place on Earth" a little happier? You make it more efficient. Walt Disney World has been working recently to lessen the wait time for its attractions, and it's making progress. Brooks Barnes from the New York Times reports on the new initiative's success:

In recent years, according to Disney research, the average Magic Kingdom visitor has had time for only nine rides -- out of more than 40 -- because of lengthy waits and crowded walkways and restaurants. In the last few months, however, the operations center has managed to make enough nips and tucks to lift that average to 10.

Want to know one of the reasons why Disney has been such a successful company for so many years? It doesn't sit back and relax. Even though there wasn't any deafening cry for Disney to improve its theme park experience, it chose to do so anyway. In economic terms, more rides mean that visitors get more for their admissions price. It just increased the value of admission by around 11%, going from an average of 9 attractions visited to ten. Now it can increase its prices by 5%, and visitors should still feel like they're getting more for their money.

Read the full story at the New York Times.