I mean, the #election. On Midterm Election Tuesday, the newspaper has paid Twitter to promote its election coverage by sponsoring the #election hashtag. Twitter and newspapers, finding business models, together!
From the Twitter blog:
The @WashingtonPost will make news themselves tomorrow as the first news organization to sponsor a Promoted Trend on Twitter. Click on #Election on the Twitter.com home page to see the Post's election coverage, including breaking news on race results, reports from the polling places, and live video in the details pane.
Read the full story @twitter.