The power of messaging has its limits.
For some weeks, liberal writers have wondered why the president hadn't re-branded the Bush tax cuts as The Obama Tax Cuts. Indeed, when President Obama puts his signature on the next tax bill, it will be his law. When a president signs a bill, it's his. End of story.
But now that Democrats have semi-officially changed the name to "the Obama tax cuts for the middle class," I'm wondering what problem this was supposed to solve. The Obama tax cuts do not "turn the page" on the Bush tax cuts. Quite the opposite. The fact that they extend the Bush tax cuts for 98 percent of all taxpayers is a repeatedly quoted part of their appeal. The message, I guess, is: meet the new tax cuts, 98 percent the same as the old tax cuts.