Now that we've got Skype and half a dozen different chat systems, working remotely is a piece of cake. Except, argues Mark Suster at Business Insider, when it comes to startups. While conventional wisdom holds that new companies teams can get off the ground with workers in multiple locations, Suster insists that just isn't the case.
The reality is that a certain magic that happens when you’re in person is critical in a startup. You attend five customer meetings together over a two-week period and after each meeting you replay the results in the office about what it meant. The CEO weighs in with his perspectives, the head of product management disputes his conclusions and the marketing VP has a different take.
This article is from the archive of our partner The Wire.
We want to hear what you think about this article. Submit a letter to the editor or write to email@example.com.