For the second year in a row, a suit retailer is including a special new feature in its annual sale: if you lose your job after buying the suit, they'll refund your money, and you can keep the suit.
There are two ways to look at this. Maybe it's marketing genius and Joseph A. Bank will attract so many customers that the gains will far outweigh any losses on the suits.
On the other hand, one suspects an adverse selection problem: the people most likely to take up this offer are those who have good reason to believe they are about to be laid off, and will need a new interview suit.
Of course, if they're doing it again, presumably it was a successful gambit last year. We'll know the economy is recovering when promotions are no longer organized around potential joblessness.
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is a columnist at Bloomberg View
and a former senior editor at The Atlantic.
Her new book is The Up Side of Down