A Detroiter in New York reports that Zipcar--which currently stocks so few American cars that he frequently has to go across town to find a Ford--is suddenly asking customers how they feel about car brands.  And specifically, about Toyota (forgive the image, which is slightly cranky):


Has Toyota's recent recall of some models impacted your perception of their brand?

Yes, definitely - 1
No, not at all - 5
I'm not sure

Considering Zipcar's demographic, this cannot be good news for Toyota.  But it might be great news for Ford.

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