Department of Non-Leading Indicators
A Detroiter in New York reports that Zipcar--which currently stocks so few American cars that he frequently has to go across town to find a Ford--is suddenly asking customers how they feel about car brands. And specifically, about Toyota (forgive the image, which is slightly cranky):
4)
Has Toyota's recent recall of some models impacted your perception of their brand?
| Yes, definitely - 1 | 2 | 3 | 4 | No, not at all - 5 | I'm not sure |
Considering Zipcar's demographic, this cannot be good news for Toyota. But it might be great news for Ford.