From an invitation I received from Heeb Magazine, which, once again, is trying too hard:

Don't miss the party called "one of the largest, glitziest, rowdiest and most untamed shindigs in the world" by the Travel Channel. Rock out to the sweet sounds of The Shondes, DJ sets from Ohio Party, Balagan, DJ Kool Jew and Cowboy Mark. Enjoy free vodka, courtesy of 360 Vodka, for the first hour and play Strip Dreidel with KinkyJews. Heebonism: The party that brings Jews and gentiles together in celebration of that nice Jewish boy's 2009th birthday.

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