A set of stairs made into a gigantic piano. A recycling bin that awards points for each deposit. A bottomless trash can. What do these things have to do with Volkswagen?
Nothing except a small VW logo that appears after the video. It's The Fun Theory, a series of web videos from the German automaker showing how to make routine tasks more fun. I guess it's official: The viral video madness has truly gone viral.
T-Mobile caught the bug with its "Life's for Sharing" videos, which depict hundreds of seemingly regular commuters and pedestrians breaking out in choreographed song and dance in a various locales. The two-minute dance video recorded at London's Liverpool Street Station in January has been viewed more than 15 million times on YouTube. Seven million people have watched a blender destroy an iPhone. That video was produced by the blender's maker, a Utah company called BlendTec. Microsoft tricked millions of viewers with this unreal (literally) waterslide video.
Ray-Ban and Never Hide Films were behind a series of videos in which one guy tosses Ray-Ban Wayfarers off bridges and buildings and another catches them on his face. And "even after [the video] was shown to be fake however, the quality and the uniqueness of the idea ensured that people continue to watch it and share it with others," writes The Future of Ads.