Markets in Everything

Is it cheating to get help with your online profile?

Highly verbal people with great writing skills tend to think so.  But I know a lot of great people who can't write at all, people who are worth dating.  (And a few of them, I have).

But to me, that sounds like a perfectly fine business, as long as you are making people sound more like themselves, not less.  Professional writers need editors, so why not amateur daters?