{"article":{"__typename":"BlogArticle","id":"BlogArticle:4569","categories":[],"content":[{"__typename":"ArticleParagraphContent","subtype":null,"idAttr":"","innerHtml":"An old piece by Malcolm Gladwell on the Jedi Master himself, Ron Popeil."}],"editorialProject":null,"primaryCategory":{"__typename":"Channel","displayName":"Business","url":"https://www.theatlantic.com/business/","slug":"business"},"reviews":[],"embeds":[],"authors":[{"id":"Author:825","displayName":"Megan McArdle","url":"https://www.theatlantic.com/author/megan-mcardle/","biography":{"default":"Megan McArdle is a columnist at Bloomberg View and a former senior editor at The Atlantic. Her new book is The Up Side of Down.","__typename":"Biography"},"socialMedia":[{"platform":"TWITTER","url":"https://twitter.com/asymmetricinfo","__typename":"SocialMedia"}],"__typename":"Author","slug":"megan-mcardle"}],"preview":null,"layout":"standard","secondaryByline":"","dek":"","url":"https://www.theatlantic.com/business/archive/2009/01/speaking-of-hucksterism/4569/","title":"Speaking of hucksterism","seoTitle":"Speaking of hucksterism","dateModified":"2009-01-15T19:37:20Z","datePublished":"2009-01-15T19:36:30Z","hasMeter":true,"primaryChannel":{"displayName":"Business","__typename":"Channel","slug":"business"},"shareImage1x1":null,"shareImage16x9":null,"shareImage4x3":null,"shareImageDefault":null,"shareImageSquareDefault":null,"shareImageLeadArt":null,"shareDek":"","shareText":null,"shareTitle":"Speaking of hucksterism","editorsNote":null,"leadArt":null,"narratedAudio":null,"narratedAudioImage":null,"fbiaUrl":"https://www.theatlantic.com/facebook-instant/article/4569/","canonicalUrl":"https://www.theatlantic.com/business/archive/2009/01/speaking-of-hucksterism/4569/","syndication":"ALL","shareImage2x1":null,"shareImageSmall":null,"channels":[{"slug":"business","__typename":"Channel"}],"watsonInfo":{"keywords":["Malcolm Gladwell","Ron Popeil","Jedi Master","old piece"],"__typename":"WatsonInfo"},"slug":"speaking-of-hucksterism","grapeshot":{"segments":["shadow9hu7_pos_septembereleven"],"__typename":"Grapeshot"},"advertisingInfo":{"disableHouseAd":false,"__typename":"AdvertisingInfo"}}}

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