{"article":{"__typename":"BlogArticle","id":"BlogArticle:4532","categories":[],"content":[{"__typename":"ArticleParagraphContent","subtype":null,"idAttr":"","innerHtml":"Think you got shafted this year? I point you to this. Count your new white cotton underwear, and your blessings."}],"editorialProject":null,"primaryCategory":{"__typename":"Channel","displayName":"Business","url":"https://www.theatlantic.com/business/","slug":"business"},"reviews":[],"embeds":[],"authors":[{"id":"Author:825","displayName":"Megan McArdle","url":"https://www.theatlantic.com/author/megan-mcardle/","biography":{"default":"Megan McArdle is a columnist at Bloomberg View and a former senior editor at The Atlantic. Her new book is The Up Side of Down.","__typename":"Biography"},"socialMedia":[{"platform":"TWITTER","url":"https://twitter.com/asymmetricinfo","__typename":"SocialMedia"}],"__typename":"Author","slug":"megan-mcardle"}],"preview":null,"layout":"standard","secondaryByline":"","dek":"","url":"https://www.theatlantic.com/business/archive/2009/01/it-apos-s-the-thought-that-counts/4532/","title":"It's the thought that counts","seoTitle":"It's the thought that counts","dateModified":"2009-01-06T21:00:47Z","datePublished":"2009-01-06T20:59:52Z","hasMeter":true,"primaryChannel":{"displayName":"Business","__typename":"Channel","slug":"business"},"shareImage1x1":null,"shareImage16x9":null,"shareImage4x3":null,"shareImageDefault":null,"shareImageSquareDefault":null,"shareImageLeadArt":null,"shareDek":"","shareText":null,"shareTitle":"It's the thought that counts","editorsNote":null,"leadArt":null,"fbiaUrl":"https://www.theatlantic.com/facebook-instant/article/4532/","canonicalUrl":"https://www.theatlantic.com/business/archive/2009/01/it-apos-s-the-thought-that-counts/4532/","syndication":"ALL","shareImage2x1":null,"shareImageSmall":null,"channels":[{"slug":"business","__typename":"Channel"}],"watsonInfo":{"keywords":["white cotton underwear"],"__typename":"WatsonInfo"},"slug":"it-apos-s-the-thought-that-counts","grapeshot":{"segments":["gv_safe","gs_fashion_misc","gb_safe","pos_alcohol","pos_chasemarriott","pos_citibank","pos_creditcard","pos_disasters","pos_diseases","pos_disney_fxfargo","pos_ey","pos_facebook_safety","pos_hermes","pos_ibm","pos_jpmc","pos_mastercard","pos_mobkoi","pos_septembereleven","pos_toyota_fy23","an_bankofamerica_negative","an_facebook_safe","an_jpmc_safe","an_ms_safe","ap_alfaromeo_safe","ap_bankofamerica_safe","ap_citi_banking_safe","ap_citi_hurricanes","ap_citi_injury","ap_citi_naacp_safe","ap_citi_sex_safe","ap_citi_transportation_safe","ap_facebook_infeed_safe","ap_facebook_safe","ap_fidelity_safe","ap_gwp","ap_jpmc_safe","ap_ms_safe","ap_netflix_israeli_safe","ap_texas_shooting_safe","general_safe_gv","gs_fashion","neg_fx","an_bp"],"__typename":"Grapeshot"},"advertisingInfo":{"disableHouseAd":false,"__typename":"AdvertisingInfo"}}}

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