{"article":{"__typename":"BlogArticle","id":"BlogArticle:3376","categories":[],"content":[{"__typename":"ArticleParagraphContent","subtype":null,"idAttr":"","innerHtml":"If you are ever tempted to make the silly argument that something obviously works or a company wouldn't have done it . . . well, just focus on this."}],"editorialProject":null,"primaryCategory":{"__typename":"Channel","displayName":"Business","url":"https://www.theatlantic.com/business/","slug":"business"},"reviews":[],"embeds":[],"authors":[{"id":"Author:825","displayName":"Megan McArdle","url":"https://www.theatlantic.com/author/megan-mcardle/","biography":{"default":"Megan McArdle is a columnist at Bloomberg View and a former senior editor at The Atlantic. Her new book is The Up Side of Down.","__typename":"Biography"},"socialMedia":[{"platform":"TWITTER","url":"https://twitter.com/asymmetricinfo","__typename":"SocialMedia"}],"__typename":"Author","slug":"megan-mcardle"}],"preview":null,"layout":"standard","secondaryByline":"","dek":"","url":"https://www.theatlantic.com/business/archive/2008/05/sheer-genius/3376/","title":"Sheer genius","seoTitle":"Sheer genius","dateModified":"2008-07-18T19:12:56Z","datePublished":"2008-05-02T13:50:11Z","hasMeter":true,"primaryChannel":{"displayName":"Business","__typename":"Channel","slug":"business"},"shareImage1x1":null,"shareImage16x9":null,"shareImage4x3":null,"shareImageDefault":null,"shareImageSquareDefault":null,"shareImageLeadArt":null,"shareDek":"","shareText":null,"shareTitle":"Sheer genius","editorsNote":null,"leadArt":null,"narratedAudio":null,"narratedAudioImage":null,"fbiaUrl":"https://www.theatlantic.com/facebook-instant/article/3376/","canonicalUrl":"https://www.theatlantic.com/business/archive/2008/05/sheer-genius/3376/","syndication":"ALL","shareImage2x1":null,"shareImageSmall":null,"channels":[{"slug":"business","__typename":"Channel"}],"watsonInfo":{"keywords":["silly argument","company"],"__typename":"WatsonInfo"},"slug":"sheer-genius","grapeshot":{"segments":["gv_safe","gt_positive","gt_positive_curiosity","gb_safe","pos_bofa-kwlist","pos_customtopics","pos_lexus_fy23","pos_safe_core","pos_safe_strict","gs_tech_compute_apps_prod","gs_busfin","gs_busfin_business"],"__typename":"Grapeshot"},"advertisingInfo":{"disableHouseAd":false,"__typename":"AdvertisingInfo"}}}

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