Anachronism of the day

Via Ampersand, this commercial triggers three thoughts:

1) I can't believe that people ever imagined marriages revolving around anything this trivial, even in la-la advertising land where people frequently spend hours discussing the merits of various laundry soaps.

2) I can't believe that my mother grew up in an era where this kind of humiliating message was routinely broadcast.

3) I can't believe that anyone finds it that hard to make a cup of coffee. Did it used to come encased in a hard shell, or something?